If you haven’t created your 2015 blogging strategy yet, don’t panic, it isn’t too late. With everyone firmly back in the office and the Christmas break a distant memory, January is the perfect time to develop and plan your key online marketing strategies for 2015. A regularly updated business blog can drive traffic to your website, increase customer loyalty, increase brand exposure and provide an information resource for your internal team.
To help get you started with your blogging strategy, here are 3 tips to get you started.
Understand why you are blogging
A successful blog requires an investment in time and ideas from all corners of your business. Your blog will need a good mix of articles related to your industry and core products/services, analysis and commentary on recent industry events and posts related directly to your business (staff achievements, charity fundraisers etc). The key aim of a business blog is to educate and inform your readers – remember that your readers will be looking to learn something from your posts and once they find your content useful, they will be more inclined to return in the future.
If you are unable to commit the manpower and time needed to update your blog on a weekly basis then it may be best to focus your efforts elsewhere i.e social media.
Think about your readers first but don’t forget about the search engines
Writing great content that is interesting, engaging and encourages your readers to share your content is the key to blogging. A secondary consideration that needs to be addressed is the SEO elements you can apply to each article. Things to consider:
– Make sure the page title reflects the blog post in 55 characters or less
– Explain what the blog post is about in 160 characters or less in the meta description
– Include instances of a relevant key search term in the opening paragraph
– Link to relevant articles or web pages on your website in the article where appropriate to do so
Writing content to please the search engines is an outdated tactic that doesn’t get you very far these days. Focus on providing useful content that meets the needs of the end user ad is well optimised and your content will drive traffic to your site.
Encourage users to share and engage
Once you have published your blogs make sure you broadcast the post and make it visible. Use your social media profiles, website, and email campaigns to create awareness of your post. If a reader engages with the post in the comments section or via social media make sure you respond and get involved with the discussion. Even if you receive negative comments or feedback, don’t shy away from the discussion.
Have you started your blogging strategy in 2015? Let us know in the comments below or via twitter.