Instagram is fast becoming ‘the’ social media platform to be seen on, and now has more than 300 million users. Launched just five years ago, Instagram is one of a new generation of social media sites, which has taken the world by storm.
With Instagram, it’s all about visuals and images that engage users and promote interaction. The power of Instagram engagement is evident with Instagram posts published by brands receiving 4.21% user interaction compared to posts on Facebook and Twitter getting 0.07% and 0.03% respectively. That’s 58 times higher engagement than Facebook and 120 times higher than Twitter.
A great way to build your Instagram following and increase engagement is to reach out to influencers. As with old-fashioned ‘word of mouth’ publicity, the best advertising is when other people do it for you. Getting an endorsement for your brand means so much more when it’s not you that’s shouting about it. When you connect with Instagram influencers and get people with some clout to promote your content, people will really sit up and listen.
Whilst we might not all be able to get Beyonce to give us a ‘shout out’, it’s not just celebrities who are Instagram influencers. While some influencers are household names, there are many Instagram users with a strong following and an interest in your industry who can also prove to be useful and boost your Instagram presence.
Posts with Instagram influencers using your products or services can really enhance your brand. There are people who have made a career out of Instagram and when you engage influential Instagrammers you can increase your own visibility.
Alongside the increased visibility and raising brand awareness, there is also the added incentive of increased revenue. Reaching out and showcasing your brand’s offerings by partnering with social media influencers in fashion, beauty, health, home décor, food, travel, automotive and more will not only add huge credibility to your brand but also amplify sales.
It is well worth looking towards Instagram influencers before taking the advertising route and paying to have your pictures shown. If you’d like some more ideas on how to get the most out of Instagram, contact us for a chat and some practical advice on how your business can benefit from using social media.
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