Building a car on Instagram isn’t as far-fetched as it first may seem. Over in the US the Mercedes-Benz team have come up with a rather clever way to get users to build their own Mercedes car. Utilising multiple profiles and tagging, users can select everything (externally) that they wan’t on their customised Mercedes. Each selection takes you through to a new picture based on your selections and you are left with with a final picture of your car.
The campaign is designed to promote the 2015 GLA in a creative way and doing something completely different with Instagram. Take a look at the official video below and then head over to Instagram on your mobile to try it out for yourself.