According to Facebook, people spend more than 700 billion minutes monthly on this network. No wonder everyone seems to be using Facebook!
Although it is a great opportunity to market your brand and interact with your audience, it’s not easy to be visible through all the “noise” from hundreds of different businesses and industries. People tend to be very selective in this network, especially when considering what brands are worth following. You need to develop a strategy to interact with your audience on Facebook in a way that makes them want to follow you.
Here are our top 5 tips to better Facebook marketing for your business:
- Deliver valuable content
Getting noticed on Facebook and having a successful business page takes a little more work than just simply producing frequent updates. Although important, that’s not enough. You need to have relevant updates that deliver real value to your audience and make them want to interact and share your content with others. It can be solving a problem, asking/giving your opinion about a hot topic in your industry, providing tips and advice, using entertaining updates, giving an offer or discount, etc. The key to creating valuable content is simply to listen to what your audience is talking about.
- Offer something exclusive
Certain “traditional marketing” techniques work really well online and this is one of them. People like to feel they’re getting their hands on exclusive deals, so create offers, coupons or a free advice e-book that is exclusive to your Facebook fans. Make it so that there is no other way to get the exclusive content unless they like your page. They win and you win.
- Be consistent
Your content and “tone of voice” should be adjusted to each social network you use and Facebook no exception. You need to be consistent across all your networks, especially with your website. It’s a huge put-off when you mention a promotion on Facebook, with there being a different message on your Twitter or website. Be consistent in your marketing message so you gain your audience’s trust.
- Make good use of custom tabs!
Your Facebook page has a standard set of “tabs” and you can extend the capabilities of the page by creating custom tabs. You can create a “Welcome” tab with links to various types of content and products, a tab with promotions/sales/discounts, a tab to link to Twitter, Pinterest or Youtube, an “Info” tab with general information about your company, a “Competition” tab with fun competitions, an email newsletter sign-up tab, etc, etc. You can do whatever you want with these tabs so be creative and check what works best for your audience.
- Daily monitor your page
This is key to a successful Facebook business page! If you have someone asking you a question or commenting, you need to respond promptly! If you only see the question/comment after 3 or 4 days, you’re basically saying that you don’t care about your page or your fans. Think about it, if someone calls your business, you answer the phone and you answer their questions. The principal of handling queries within a timely manner is the same for then you are responding to emails or a form submission on your website; it’s the same with Facebook.
These are our 5 tips for a successful business page on Facebook. Do you have other tips that work well for your business? Share them with us on the comments section below.