Every email you send out to your database of customers has a specific purpose and call-to-action, it could be to make them buy a specific product, attend an event, or visit your website, amongst others.
But in order for your customers to click on your call-to-action, they first need to open your email, which is not an easy task when nowadays people are bombarded daily with hundreds of emails from different businesses, all trying to get their attention.
So in order for your customers to stop at your email and open it, they need to somehow get excited about the subject line you are promoting.
They need to feel there’s something valuable inside your email and worth their time to click and read it.
Here are 4 great tips to get your customers excited when writing email marketing subject lines.
1. Personalised subject lines
Incorporating personalisation techniques into email subject lines is a great way to get people excited about your email and increase open rates.
Personalisation doesn’t only mean incorporating a user’s name into the subject line. Instead, try location-specific offers and language, or interest targeting. LivingSocial and Groupon are old pros at this, sending emails with subject lines promoting deals in each customer’s area, so they get excited about it.
Example: An email sent just before a bank holiday weekend: “5 new and fun places to go with your kids in Newcastle”.
2. Asking questions
Asking questions offer another method for standing out from the email masses, especially if it’s controversial or uses scarcity.
Asking your customers a question, as opposed to a standard statement, immediately engages them and making them excited. Questions enter an instant dialogue with users, making them more likely to be opened.
Example: “Final hours! Do you want to save 50% today?”
3. Using humour
A humorous subject line can really stick out among the dull emails surrounding it.
In order to successfully use humour in your subject lines you really need to know your audience well enough to know what they like, and also to make sure your emails are targeted.
In this case, a good joke can cause excitement and get your email instantly opened. And make your audience look forward to receiving more emails from you!
Example: “Of Course These Decadent Chocolates Have Limited Calories”.
4. Adding numbers and lists
Many of the factors that make up a good blog post title also make a good email subject line.
Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to it. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.
Example: “10 great email marketing subject lines”.
Note: Know your audience. Your best strategy to write good email subject lines will be understanding your audience and catering to them. This is a major rule for pretty much all aspects of online marketing and matching your audience’s interests and mannerisms is essential if you really want solid open rates.
You should write between 5 and 10 different subject lines for every email, just as you should write different titles for every blog post. Then choose the best one.