Since Pinterest introduced their Smart Feed in August 2014, Pinners have had to get smarter with the content and images they pin. Accumulating followers and creating lots of Pins is no longer enough. The changes, brought in to improve the Pinterest experience, ranks Pins so that users see content that Pinterest believes is more important and relevant to them.
How can you make sure that Pinterest ranks your Pins highly enough so that they are seen by your audience?
Work on your images
Pinners want to be inspired by what they see so images should always be professional quality and a high resolution. Poor quality images will not be featured highly in the Smart Feed.
The practicalities of sizing and ratio are also important. Tall and vertical images with an ideal ratio of 2:3 will make sure that your Pin “fits” within the feed and will make it more attractive to potential Pinners. Images should be saved with descriptive keywords before they are uploaded so that they are more searchable.
Include the right text
Keep text to a minimum. Use keywords that are relevant to your image so that Pinterest can identify them and they are searchable but don’t overstuff with too many. If you do, your Pin is likely to be ranked lower. If it isn’t obvious from the image, then use a text overlay so that Pinners know why they should click on your Pin.
Hashtags should be used sparingly as using them excessively will lower the ranking on the Smart Feed. Use Rich Pins to add context and an extra layer to your Pins so that all the information that you want to share is available with a single click.
Inspire your audience
Pinterest is all about being inspired. Pinners search for Pins that will inspire them and that they can learn from. Inspire your audience with Pins that give answers or provide them with new ideas. When you are creating Pins always ask yourself why Pinners want to click on it or Pin it. Remember that it shouldn’t be just about you.
Look at your Pinterest analytics and work out what your audience is interested in outside of what you can offer. Create boards around those interests from both your own content and by repinning high-quality content from others. Keep your boards fresh by regularly looking for Pins that you can share.
Aspire Style are a small boutique chain that have a great mix of boards that not only talk about their products but also other interests like seasonal and event inspiration, prints, patterns and different styles. The more your Pins are Pinned, the more likely they are to be classed as high quality and appear higher up the Smart Feed.
Check your links
When you are creating Pins link them back to relevant sites or blog posts. The Pinterest Smart Feed looks at and notices source quality so make sure that any click throughs are relevant and valid for the Pin. Double check your existing Pins to ensure that they are all working. Unlike some other social media platforms, well constructed Pins have a longer life span and broken links will lower their ranking in the Smart Feed.
Where possible, pin strategically in a steady and focused stream and avoid uploading lots of Pins all in one go. In the earlier days pinning many Pins at the same time would have made your Pins more visible. One of the characteristics of the Smart Feed is that it will hold back Pins so that Pinners don’t see lots of Pins from the same business all at the same time. If you flood your boards with Pins there is a potential risk that Pins that are held back may not be shown at all.