In the past, Twitter profiles and tweets were marked with “no follow” tags in Google’s search algorithm, meaning they did not appear in search engine results pages. Now, however, links and keywords shared through Twitter can influence your search rankings.
As such, it is important to have an optimised Twitter profile to increase your visibility both within Twitter search and within in Google search results.
Here are 4 ways to optimise your Twitter profile for search:
1. Optimise your title
Your title is your username on Twitter.
The name you choose in your user settings and your profile name are the title tags for your profile. You must ensure that you include your primary keywords here, where relevant. This should be instantly recognisable and easily associated with your brand – don’t try to be too clever, it may well backfire.
2. Optimise your bio
Google sees and ranks your Twitter bio as though it’s a meta-description.
This means that your bio must succinctly and accurately describe your business and, like any other piece of optimised content, this description should use the right keywords.
In your bio you’re only allowed to write 160 characters, so make sure you use it wisely by using your primary keywords and a link to your website.
3. Optimise your visuals
This means optimising your header background and profile picture.
With your profile picture, before you upload it, make sure you label the file name with relevant keywords, as it will be used in the ALT tag, which Google sees for indexing purposes.
For example, if you use the words “accountancybusinessinlondon.jpg” as the file name of your picture, Google will recognise these keywords when indexing your accountancy business in London, helping your search rankings.
4. Optimise your tweets
Your tweets should always have keywords in it, as well as relevant hashtags. This will help your tweets to be found on Twitter and also in Google search results as well.
If you deliver valuable and interesting content with relevant hashtags, your tweets have a higher chance of getting retweeted and when this happens, Google recognises this and it will help your rankings.
Over to you
Is your Twitter profile optimised for search engines? Share your thoughts with us on the comment section below.