If you haven’t heard by now, search engines are now starting to take websites’ mobile-friendliness into account when ranking in organic SERPs (search engine result pages). Google’s infamous 2015 ‘mobilegeddon’ update saw many mobile-unfriendly websites pushed down in the results pages, and as a result, saw many businesses lose traffic. Not only that, businesses who don’t employ mobile-friendly design also saw a drop in visitor retention and conversion rates, where users who had previously visited their website on a desktop or laptop are now using mobile or tablet devices.
What is mobile-friendly design?
You may have heard the word ‘responsive’ being thrown around. Responsive design is where a website or application is designed so that the content on the page resizes and reorders to fit the user’s device. So if 3 people visit a page on your website, one on a desktop computer, one on a tablet and one on a smartphone, when you employ responsive design your web page will automatically adjust to each of the screen sizes in order to give each user the best experience possible.
Try visiting our website socialb.co.uk on a desktop/laptop computer, then on a tablet or smartphone. You will see the difference in how the content is delivered, making it ideal for each device.
So how do I test my website’s mobile-friendliness?
There are many resources available to test your site’s mobile-friendliness. Here are some of the ones we use:
Google’s mobile-friendly test
Our personal favourite and go-to tool for checking a website’s mobile-friendliness. Who better to ask than Google – https://www.google.co.uk/webmasters/tools/mobile-friendly/
Bing’s mobile-friendly test
Another useful testing tool is Microsoft’s search engine, Bing. Whilst it doesn’t provide as much information as Google’s tester, it can be useful for getting a second opinion, picking up points that Google’s tool may have missed – https://www.bing.com/webmaster/tools/mobile-friendliness
Rankwatch’s mobile-friendly check
A useful tester from SEO software company Rankwatch. Great for quick tips and checking things that Google’s and Bing’s tool may have missed out on (such as how close together links are) – https://www.rankwatch.com/tools/mobile-friendly-check.html
In today’s digital market, a mobile-friendly design is a must. With mobile devices rapidly becoming the norm for browsing the web it can be easy to stay in the mindset of ‘I have users visiting my website, I don’t need to change anything’, but with no strategy as to how you will adapt to this exponentially growing audience there is a chance you may get left behind. Don’t let your mobile-friendly competitors take the lead in visitor retention, conversion rates, and SERP (search engine results pages) rankings.
If you have any questions regarding mobile-friendly design or need your website adjusting for today’s mobile-crazy customers, feel free to get in touch with us and ask us about responsive web design.