LinkedIn Pulse is a great tool for promoting your blog and driving targeted traffic to your website.
In February 2014, LinkedIn opened its publishing platform, ‘the Pulse’, to everyone. Witharticles that are approved and published instantly when you hit the ‘publish’ button, LinkedIn Pulse enables you to reach a lot of people that you wouldn’t be able to reach through other social media channels.
But how can you use it effectively to drive traffic to your website?
1. Deliver great value
The most important thing to take into consideration when writing an article on Linkedin Pulse is delivering real value to your audience.
This is the main reason that they will read your article, then they will start following your feed and then visit your website.
Use your expertise and knowledge in your specific field and write articles that give solutions to a problem, a new approach to a subject, or promote a new way of thinking.
2. Add links to your website
On Linkedin you can add hyperlinks to specific keywords within the article, which is a smart thing to do in order to drive traffic to your website.
Make sure the keywords or keyphrases that you add hyperlinks to take your readers to specific landing pages that are connected to that same subject.
You can also add a small bio at the end of the post with your company logo and a link to your website, encouraging readers to visit the site.
3. Grow your followers
As you write more articles, you should accumulate more followers over time. These followers can increase your article views and engagement.
Spending time growing your following is a great way to increase your mileage with LinkedIn Publishing. Note that anyone you connect with on LinkedIn also becomes a follower by default.
4. Promote your posts outside of LinkedIn
Articles on the main Pulse page are sorted by the number of views. Articles with the most views will appear on top.
So in order to increase your views, it’s a good idea to use your other social media channels like Twitter to promote your Linkedin Pulse articles. You can even use your own website blog or send an email shot to your subscribers.
The more you promote the article outside Linkedin, the more chance you have for it to reach a wider audience.
5. Tweet the Linkedin Pulse team
Here’s a tip you won’t easily find elsewhere.
LinkedIn’s editors do a very good job of finding good content to be featured, but with the abundance of content being written on LinkedIn, they don’t always see everything.
Many people are not aware of this, but you can actually tweet your post to the LinkedIn editorial team at @LinkedInPulse to make them aware of it.
So tell them about your article, let them know why your post is worthy of being featured.
My take on why social media marketing is key to any successful business (link to your article) Tip @LinkedInPulse
Do you have your own tips about using Linkedin Pulse? Why not share them with us in the comment section below?
We’ll help you determine the most effective digital marketing plan for your business.