How to use Twitter Ads for more exposure and sales

SocialB Digital Marketing Blog Last modified: 27 Jan 2014 by SocialB
Social Media | Uncategorized

Twitter is a great communication tool for businesses, brands and people; so it is no surprise that so many brands are actively using Twitter to reach and connect with their audience. When done right, it’s an amazing tool for spreading the message of a brand and for a brand to tell its story.

Ribbon,_TwitterWith Twitter Ads, you can get more of the right people seeing your business tweets and connecting with you. Surprisingly, it doesn’t cost as much as you think!

There are two options: Promoted Tweets and Promoted Accounts. Here’s what each one means to your business, including some useful tips:

Promoted Tweets

If you do a search on Twitter for a particular keyword/hashtag, you’re likely to see a promoted tweet at the top of the search results.

Brands use promoted tweets when they want to get a specific message at the top of their potential customer’s Twitter feed. The message can be related to their products and services or it can be used to promote engaging content created by the business to boost reputation and/or traffic to the website.

Promoted Tweets can help you create massive brand engagement very quickly, as well as increase your number of followers at the same time.

Promoted Accounts

Another great Twitter Advertising tool to grow your followers is through the use of Promoted Accounts. You find them in several areas across Twitter, such as in the Who to Follow box in the left-hand sidebar.

Promoted Accounts is a great way to increase the targeted followers of your Twitter account quickly, especially if you’re new to Twitter or simply want to expand your audience to new markets.

How much does it cost?

The great thing about Twitter ads is that you can set up your own budget and only pay for what works. This means that you’ll only pay when targeted users engage with your tweet (retweet, favourite, etc) or follow your promoted account.

Here are some tips for you to start using Twitter Ads:

Tip 1: Chose AMAZING content. If you want to use promoted tweets, make sure you’re using amazing content and provide some kind of value to the audience through an offer, a webinar, a blog post, etc. This is not the place to blatantly sell.

Tip 2: Add a call-to-action. Whatever your promoted tweet is about, make sure you add a call-to-action. For example, if you’re promoting a video tutorial, make sure you add the link to the video in your tweet and tell people to click on it.

Tip 3: Add keywords. When you’re on the Ad section building your campaign, make sure you choose your targeted keywords. Only keyword Ad targeting allows your tweet to appear in search results when someone searches for a particular keyword.

Tip 4: Set up conversion tracking. In your Twitter advertising dashboard, you can set up conversion tracking to measure for ROI for Twitter advertising campaigns. You can find it by clicking on the Conversion Tracking link in the menu bar.

Are you already using Twitter Ads? Share with us in the comment section below if it’s been helping your social media goals.

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