Which Instagram Analytics Tools should you use and why?

SocialB Digital Marketing Blog Last modified: 06 Jul 2015 by Carla

instagramIf Instagram is part of your social media marketing strategy and you really want to get results from this channel, there is one key element that needs to be incorporated: data. Measuring and analysing your data informs you where you are and whether your efforts are proving successful.

As such, using Analytics tools is key to check what is working and what is not, so you know what to keep and what to scrap in your Instagram strategy.

Analytics tools. Which, why and how?

Below are 5 Instagram Analytics Tools that can help measure, analyse and improve your Instagram presence:


Curalate is a multi-platform tool that provides insights into your various accounts, so you can have everything in one place.

It provides social analytics, user generated content, image scheduling and promotional campaign launching for Instagram (and Pinterest too).

With this tool you can get highly valuable information such as competition monitoring, influencer and brand advocate info, traffic and ROI tracking, trending content analysis and more. You can even request a demo on their website to see if it fits your needs.


Piqora promises to provide “actionable analytics for the visual web”.

This is an incredibly useful marketing dashboard for Instagram. With this tool, you can create promotional campaigns, genenerate new followers, improve sales and grow your brand awareness. This is, in part, through analytics, that are simple to apply to the unique platform of visual content.

The tool is specifically aimed at creating genuine, organic connections with your current and potential Instagram followers. It also lets you use Instagram on your desktop, instead of through the mobile app.

Simply Measured

This is a paid tool, which may not be what you are looking for. However, if you have budget for it, this is one of the most thorough social media monitoring tools available for Instagram. It covers Instagram but it also covers Facebook, Google+, YouTube, LinkedIn, Tumblr, Vine, Twitter and Pinterest.

For Instagram it offers in-depth reports, tracking tools and comprehensible data that will help your campaigns become really successful.


This tool is specific to Instagram. It searches users and hashtags, creates photos of video contests, monitor analytical data and conversations and much more.

From this tool you can run an entire campaign for Instagram and if you are not much familiar with analytics, the tool provides a very user friendly dashboard.


With this tool you get date on profiles and accounts themselves, including extensive demographic information and marketing data that can really boost your Instagram presence.

Do you use any other Instagram Analytical tools? Let us know in the comment section below, or tweet us @SocialBuk

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