Instagram is a mobile photo-sharing app with more than 80 million users that was recently acquired by Facebook. Users can take photos anywhere with their mobiles and upload it to their social media networks.
This shows great potential for businesses and there are many already taking advantage of Instagram to promote their products or services and expand their mobile presence.
Just like Facebook can be used for marketing and building brand awareness, photo sharing with Instagram can as well. Instagram even has an entire section in their Help Centre titled Instagram for Business. With a little knowledge and a few creative ideas, you can use Instagram to boost your business presence and promote your brand.
You can create a personal image of your business by photographing things that are important to your company (products and services), but also more related personal things. If people feel like they have a personal connection with your brand (and the people behind it), they are more likely to stay connected with you and follow you on other social sites like Facebook or Twitter. The more people who connect with you on these platforms, the more advertising and reaching opportunities you have.
Like any other social media network, how to use Instagram depends on the type of business you have, there’s no “one size fits all”.
Instagram is a story-telling opportunity. You should think of ways that you can take pictures of your product, services, employees, events, locations, or even the office. Take your followers behind the scenes by showing them what goes on at your office or how your product or service is made.
When starting to use Instagram, be sensible. Take your time to get used to the platform and build your content before you advertise your account on your website or Facebook – the last thing you want is for your customers to go to your account and find you only have one photo!
Is your brand already using Instagram?
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