Lately, there have been a lot of conversations about the social network site Pinterest, and it’s with good reason. Pinterest has around 3.3 million registered users and it’s very easy to use, highly accessible and very engaging.
Many companies are already using Pinterest as part of their social media strategy, but this doesn’t mean that’s perfect for all brands. So, what is Pinterest all about and how do you know if it’s the right network for your business?
Here are five key characteristics of Pinterest that will help you understand it more and decide whether it’s right for you:
- It’s a pin board!
On Pinterest you create online pin boards. Think of them as inspiration boards where you can collectively generate ideas and visions. You can have specific boards for specific products/services and pin your content from your website and blog. It’s very easy to add items to the boards, even from other websites, or even re-pin other people’s pins.
The structure of Pinterest makes it a great network to reach an audience that is specifically looking for products, inspiration and ideas based on your niche.
- It’s very visual
Pinterest is very visual, based on pinning great images. Originality is key so you can either start taking images of your products/services, images of your office, store, staff, and events, create infographics, etc.
A blog post usually has at least one picture, so you can post that picture along with the blog article title and pining it on a relevant board.
- It’s very interactive
Pinterest is not only about having your own boards. Much like any other social networking site, it is about doing searches by hashtags and keywords and also finding other people to follow and re-pin. People can follow you too, including industry influencers and potential customers/clients. It’s also a place to re-pin other user’s content, comment on their pins and start relationships.
You want as many people to re-pin and interact with your content as possible. This will create backlinks and generate awareness for your business and brand.
- It’s a great place for engagement
One of the best things about social media is the potential of companies directly engaging with followers, the engagement with your brand allows you to build a loyal fan base. On Pinterest, the business pages allow companies to host competitions suck as encouraging users to create a pin board of their favourite items from your pin boards, or re-pining a pin to enter the contest.
This is a brilliant way to get links to your page and products, making your brand stand out and rise above your competitors. It’s also a great way to reach a wider audience and get new followers and possibly new customers.
- It’s creative and inspirational
Pinterest is not only a place to showcase pictures of your products and services, but a great way to show a lot of information related to your industry that will appeal to your audience and attract them to you.
For example, if you own a hairdressing business then you could post photos and articles of hair trends, “how-to” articles, advice, events, and anything else that relates to hair. This is still promoting your brand and awareness around your business, but in a way that provides valuable content to the readers, shows how creative your business can be and that you’re constantly full of ideas and inspiration.
You may still be having doubts as to how Pinterest is relevant to your brand. The key is to think outside the box and embrace the site for what it can offer you.