Investing in social media marketing and having a tailored strategy in place is a wise decision for every business nowadays.
In order to leverage the power of social media, you need to integrate it in your website. Both should work together to promote your online brand.
Not only should your social media strategy bring more targeted visitors to your website, but your website should help your social media marketing as well.
Here are next 5 key steps you need to take to make sure your website is helping your social media marketing:
1. Visible social media “follow us” buttons
Best practices suggest that social media buttons should be displayed on the top of the website, bottom or along the right side of your homepage.
Whatever your choice, make sure they exist on your website, that they’re visible and they’re working! Be sure that each button is linking to the right social media accounts.
Make sure you link to accounts that are being actively managed. If for some reason, you’ve abandoned a social media network, because it’s not working for you. Don’t add a button to that network. Linking to inactive channels can ultimately cause more harm than good.
There are many designs you can choose for your “follow us” social media buttons, your choice will depend on how it works with your site layout and how the user will be interacting with the site.
2. Visible social media “share it” buttons
Adding social media “share” buttons is a must on any website. They are not only for ecommerce sites that sell products online, all different types of businesses benefit from having share buttons.
Of course, if you have an ecommerce site, you need to add share buttons to your product pages; otherwise you’ll be missing out on a whole host of potential social impressions.
Even if you don’t sell products online, you can add share buttons to your blog posts, to video tutorials, competitions, etc. Anything that delivers value to your visitors is potential content to be shared on their social media profiles helping you reach a wider audience.
3. Showcase your Twitter feeds or Facebook posts
If you’re really active on a specific network and you’re having good results through that network, consider showcasing it directly on your website.
This will make your website more interactive, show you’re really active on a specific channel and can work as a “teaser” for more people to follow you.
A good idea is to add photos of your followers and also a “follow us” button on your feed.
4. Check your site Analytics
Every website needs to have some sort of analytics tool like Google Analytics since you need to know how your website is doing, how many monthly visits it has, if it’s converting, etc. And one key thing that an analytics tool will tell you is how many visitors are landing on your website coming from your social media channels.
How many people are clicking on your outbound social media links? This is a key question that you need to know the reply. You need to know which channels are driving more visitors to your website: is it Twitter or Linkedin? Or maybe you’ll be surprised it is Pinterest!
This is important to know so you can concentrate your efforts on the channels that are working best for you. It’s always best to have actual numbers to back up your choices.
5. Create specific landing pages that are really working
If for instance you run a contest on Facebook that is linked to your website or have a specific tab promoting an upcoming webinar and people need to click on a link to your website to reserve their place, make sure you create a specific landing page on your website that is dedicated to that theme. And make sure it’s properly linking to that page!
It’s a huge put-off when people click on a link on a social media network and they land on an unrelated page on the website or the link simply does not work.
What other strategies do you have to integrate your website and your social media marketing? Share with us in the comment section below.