LinkedIn rolls out another new feature, this time for company pages…

SocialB Digital Marketing Blog Last modified: 18 Feb 2015 by Cheryl
LinkedIn | Social Media | Uncategorized

For those of you juggling a personal LinkedIn profile with a company page, this new feature will really come in handy!

With over 3 million company pages amongst its 347 million users, as the ‘business social network’, LinkedIn is constantly looking for new ways to improve business user experience on the social media platform.

Home Analytics Notifications
Source – LinkedIn

LinkedIn is beginning to roll out a new feature, solely for company pages. Where, previously, you had ‘Home’ and‘Analytics’ (and perhaps, ‘Careers’), you will soon have a new ‘Notifications’ tab.

The new LinkedIn Company Page Notification Centre allows you to more effectively keep an eye on all of the activity taking place, on both company updates that you post, as well as every publicly shared mention of your company by other users.

How is it different from existing ‘Notifications’?

Source – LinkedIn

The notifications which you currently receive from LinkedIn refer to your personal profile; your new connections,likes and comments on your activity, posts you may be interested in, endorsements, and more.

Interaction types
Source – LinkedIn

This new feature focuses on activity on your company page. LinkedIn have provided company page managers with a nice, neat breakdown of social interactions on your company page, all in one place. So, you can view all ‘Likes’, ‘Comments’, ‘Shares’ and ‘Mentions’, for that day, week or month. Straightforward and easy-to-use, just the way we like it.

Not only that, but you can delve yet further into these analytics. Simply by selecting an option from the drop down menu on the right, you can see exactly who is doing the ‘Liking’, ‘Commenting’, ‘Sharing’ or ‘Mentioning’.

Why do I want it?

We all know just how important it is to be involved in conversations taking place on our social media platforms. This new feature makes connecting with our engaged users that bit easier.

The Notification Centre allows you to see which users are engaging with you, what content is inspiring this interaction, and what isn’t. This information lets you better understand what stimulates your audience, and as a result helps you to create content which will keep them coming back for more.

All of this is gathered in place, allowing you, as a company representative react and respond.

If this news has left you worried about notification after notification on your busy Company page, clouding any interaction that may be going on in your personal page – never fear, LinkedIn have thought of that – multiple interactions will be neatly gathered into one, manageable notification for you.

Do you have this new feature yet? Are you finding it useful? Let us know what you think, in the comments below.

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