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Highlight Products And Brands With LinkedIn’s Update

LinkedIn recently announced a new feature called Showcase Pages; these pages are designed to assist companies that have several products or brands to easily highlight them.

Showcase pages also help followers that are not interested in every product to gain the knowledge and research for their specific interest without feeling they have been overcome with information.

David Thacker, LinkedIn’s vice president of marketing solutions products, said that when companies with a number of different products are trying to discuss all of them from a single page, it can become “a little bit overwhelming” for followers who aren’t necessarily interested in all of the content.

Showcase Pages, the key benefits for a business:

  • Dedicated pages

You can have a dedicated page for each product or brand within your business, with specific and valuable information such as product description, blog posts, promotions and website links.

With Showcase Pages, Microsoft has been able to build a page focused on Office and another on Dynamics. Adobe, meanwhile, has created a page for its Creative Cloud suite of products and for its Marketing Cloud.

  • Targeted followers

It’s now easier to reach specific followers that are interested in specific products, keep them engaged through content and also offer them discounts, coupons, etc.

  • Interaction

These pages work in a very similar way to Facebook where followers can like, comment and share. This is a great way for B2B companies to interact with targeted audiences and potential leads.

  • Cross-selling

Showcase Pages are also a great way to promote cross-selling. For example, you might have a follower that’s interested in a specific product form your business, but this may only be because he doesn’t know about other related products your business offers. The Showcase Pages are a great way to let them know about those products that they might also be interested in.

Each company can create up to 10 Showcase Pages, and those pages are free, although naturally LinkedIn is hoping businesses will also pay to promote those pages with Follower Ads and Sponsored Updates.

Being able to create 10 pages doesn’t mean that you have to use all of them at once, you need to be strategic. You can start by listing the Showcase Pages you would like to create in order of importance.

Is your business already using the Showcase Pages? Let us know what you think about it in the comments section below.

LinkedIn recently announced a new feature called Showcase Pages; these pages are designed to assist companies that have several products or brands to easily highlight them.

Showcase pages also help followers that are not interested in every product or company brand to gain the knowledge and research for their specific interest without feeling they have been overcome with information.

 

David Thacker, LinkedIn’s vice president of marketing solutions products, said that when companies with a number of different products are trying to discuss all of them from a single page, it can become “a little bit overwhelming” for followers who aren’t necessarily interested in all of the content.

Showcase Pages, the key benefits for a business:

  • Dedicated pages

You can have a dedicated page for each product or brand within your business, with specific and valuable information such as product description, blog posts, promotions and website links.

With Showcase Pages, Microsoft has been able to build a page focused on Office and another on Dynamics. Adobe, meanwhile, has created a page for its Creative Cloud suite of products and for its Marketing Cloud.

  • Targeted followers

It’s now easier to reach specific followers that are interested in specific products, keep them engaged through content and also offer them discounts, coupons, etc.

  • Interaction

These pages work in a very similar way to Facebook where followers can like, comment and share. This is a great way for B2B companies to interact with targeted audiences and potential leads.

  • Cross-selling

Showcase Pages are also a great way to promote cross-selling. For example, you might have a follower that’s interested in a specific product form your business, but this may only be because he doesn’t know about other related products your business offers. The Showcase Pages are a great way to let them know about those products that they might also be interested in.

Each company can create up to 10 Showcase Pages, and those pages are free, although naturally LinkedIn is hoping businesses will also pay to promote those pages with Follower Ads and Sponsored Updates.

Being able to create 10 pages doesn’t mean that you have to use all of them at once, you need to be strategic. You can start by listing the Showcase Pages you would like to create in order of importance.

Is your business already using the Showcase Pages? Let us know what you think about it in the comments section below.



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