Every time you post on your blog it works like a digital sales person for your website and business. Blogging is a great opportunity to bring traffic from search engines to your website, and each of these visits has the potential to convert into customers, as well as showing yourself as an expert in your field. It is important to optimise each blog post for search, using relevant keywords and phrases.
If you always keep yourself up-to-date with all the new trends or hot topics in your industry you should know what is hot and what is not. You will know what topics will be relevant and enticing to your audience and industry at the time.
Industry topics that are currently being discussed are always a good idea for a blog post, whether you’re giving your own opinion or expert tips about the subject.
As these topics are hot or trendy at the moment you write them, your articles will have a better chance to achieve a higher rank on SERPs, as people want to read it.
One of your main goals is your blog to rank high on SERP’s, but this doesn’t mean write your blog posts with only this in mind.
High-quality content written for your readers is always the backbone of the entire process of obtaining top search rankings.
Shallow content with keywords being repeated over and over again offers little value to the reader and Google can even penalise you for it.
If you want your blog posts to rank on SERP’s you need to write high-quality content on every single blog post.
Take some time to research the right keywords (or phrases) for each blog post. Once you have done that, it’s time to optimise.
Make sure your blog post title, permalink, meta tags or images have the most important keywords. Doing this can quickly improve its Google ranking.
Just be careful that you don’t overdo it. The keyword density of the content should never go beyond 3%. Say no to keyword stuffing.
If you are investing in social media marketing and want your blog posts to rank at the top of search engines, you should make sure it gets the maximum number of shares on channels like Google+, Twitter or Pinterest.
So, after writing and publishing your post, share links to it on your social media pages. Make sure you use the right keywords in your posts. Make sure you use bookmarking sites as well such as Tumblr or StumbleUpon.
Obviously, the content needs to be relevant, but if your title isn’t appealing nobody is going to click to read the content, whether it’s from a link on social media or a search result. To capture attention, your title has to be intriguing and valuable to your target audience. It has to really make them want to click and read more.
Of course, you want the title to be optimised for SEO. After all, the title needs to be relevant to the target audience and it needs to communicate to the search engines what the post is about. So keep your blog titles natural, relevant and enticing.
The meta description is another important element for encouraging clicks from search engine results. The major item people see on the search engine result pages is the title. But a secondary item on the SERPs is the description. This is the smaller text under the title that describes in more detail what is on the page. When writing your descriptions you want to share a little bit of what the reader will find in the full article. Entice their interest. Use the focus keyword phrase. Keep it under 160 characters. Don’t stuff it with keywords. Write as if you were writing an introductory paragraph for your article.
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