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New tool for SME’s: Google My Business

Ever since the introduction of its Hummingbird algorithm, Google has had its heart set on giving small businesses more exposure by improving local search results.

Google’s new feature Google My Business can be a great thing for small businesses to get more exposure and compete with bigger brands.

What is Google My Business?

With this feature, businesses can manage key information such as their location or opening hours, all from one place.

The difference from this feature to other existing ones like Google+ Local is that now all Google’s features are grouped together and can be updates from the same place. Now business owners can manage and connect with customers via search, maps and Google+.

Here are some important benefits of using Google My Business:

  • Brands can interact with their followers on Google+, as well as manage reviews and view analytics, all from one dashboard
  • Manage your information on your smart phone with the Google My Business Android app and the iOS app (to be launched soon)
  • This feature also gives businesses that aren’t based in any particular location, such as music groups or online retailers, the opportunity to use it as well. The tool allows businesses to choose from three options – ‘The Storefront’, ‘Service Area’ and ‘Brand’.
  • Update your business information on Search, Maps and Google+ from one place making it easier for customers to get in touch
  • Easily check reviews from across the web, and respond to Google reviews
  • Finding out how people find and interact with your business using custom insights and integration with AdWords Express

If you’re already using other features such as Google Places and Google+ Pages, those will now be automatically upgraded to Google My Business and ‘should’ make it a whole lot easier for you to manage your accounts.

If you’re still thinking if it’s worthwhile to use this feature, we would give you a big thumbs up. The more active you are across multiple platforms, the more chances you have to be shown on Organic Searches, Google+ and Maps results.



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