As the world of social media evolves at such a fast speed, it is imperative that brands not only keep an on-going measurement of their social media results but that they also keep up with the new features and changes on social media networks. It is important for the purposes of adjusting social media strategy accordingly and even developing a new social media strategy.
With the growing usage of smartphones, many social media users only access social media through their mobile devices. This was a growing trend in 2013 that will become even bigger next year.
This is not something to ignore since mobile use generates 30% of Facebook’s ad revenue. If you’re not investing on mobile social media or considering how your content displays on mobile devices, maybe it’s a good time to start doing it.
Linkedin is a social network for professionals and this network continues to have an impressive growth. The platform is a rich source of information and conversation. It is definitely worth paying attention to.
Starting a company page and/or a theme group, regularly posting and interacting is a great way to increase exposure especially to new users, so it is worth considering adding Linkedin to your social media strategy.
Having a blog on your website is a great marketing strategy for many reasons: providing valued content to customers, keeping the website with fresh content, helping the site’s search engine rankings, providing content to share on social media networks, to show your industry expertise among other reasons.
If you don’t have a blog, it is a good idea to start one not only for the above reasons but also because your competitors might well be taking advantage of it already.
If your targeted audience is 18-34-year-olds, you’ll have more success reaching them through YouTube than through TV. This doesn’t mean giving up TV advertising if it’s working for you, but it can be a good idea to start investing in creating online videos and utilising a platform with a wide user base like YouTube.
You could start small with simple five-minute videos explaining what your company does or introducing your team.
This demographic has grown 79% since 2012 and it’s not only on Twitter. The 45-54 age range is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46% and for Google+, 56%.
These numbers show that social media is not just for teenagers. For brands that have these age ranges as their audiences, it is very important to have a solid social media strategy that takes into consideration these audience’s tastes and interests and rethinking the content you post considering them.
What do you consider to be most important when rethinking your social media strategy for 2014? Share with us in the comment section below.
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