Our Favourite SEO Tools 2018

SocialB Digital Marketing Blog Last modified: 06 Aug 2018 by Daniel Hughes

Many of us are aware of SEO and how it can benefit us, and if you’ve embarked upon your SEO journey then you will be just as aware of the time it sucks up. These tools are all things we use on a daily basis in the office to make our efforts more efficient and to point us in the right direction and hopefully, they will do the same for you.

Search Console

Of course, this takes the number 1 spot as it is such a ‘must-use’ tool! Google Search Console will help you visualise how your site appears in Google’s search results, with breakdowns on your search appearance and traffic to your site crawl status and security issues.

It’s a good idea to spend about 5 or so minutes each day, just to do a quick check to make sure everything is running as it should be – you’ll quickly be able to identify any server errors, sudden drops in indexed pages and rankings as well as any issues like website hacks.

Bonus tip: It’ll also provide you with handy improvement suggestions alongside tutorials and videos to help you put them in place.

GT Metrix

Do you know how quickly your website pages load? No? You’re definitely going to want to use this tool then! Not only does a slow site negatively impact your user experience for customers but it can majorly impact SEO as well! GT Metrix will give you an overall page speed score (A-F) but also break it down on the exact load time, total page size and the number of requests it’s having to generate. It will then give you a full list of recommendations you can make to start improving your website overall based on a high – low priority list.

Yoast SEO

WordPress is one of the best content management systems when it comes to SEO. If your website happens to be a WordPress site, WordPress by Yoast is one of the easiest, most user-friendly SEO tools out there. This tool allows you to optimise your posts, pages, etc. easily as you build out and add content to your site.

As SEO tools go, we especially like this because it’s very simple and easy to use, just like SEO should be.

Page Speed Insights

Page Speed Insights is Google’s Page Speed Testing site. Similar to GT Metrix it shows you how long it takes your webpage to load, as well as ways you can improve the speed.

Common ways include:

  • Compressing Images
  • Optimizing CSS
  • Keep your scripts below the fold
  • Enable Browser Caching


Moz is an all-inclusive SEO tool, similar to SEMrush excluding a few features. Moz grants you with the power to know which keywords are being used and what questions are being asked to help you create high-quality content as well as crawling and auditing your sites and track your rankings.

It’s an extremely useful tool that is used by thousands of businesses both big and small including ourselves, extensively and is a staple tool to keep in your back pocket.


Lighthouse is a great auditing tool for your website. Although it is predominantly aimed at web developers it gives some great pointers for your SEO work. The reports it creates are simple and easy to read but by far one of the most amazing parts about it is that it’s completely free!

Lighthouse is a tool we use often for our clients as well as our own website and it’s a tool you must be used as a Digital Marketer.

Google Keyword Planner

The most valuable use of Google Ads for SEO is to research keywords and it’s very simple to use. You can either enter the URL of your site or put in some seed keywords, the tool will then automatically generate a whole bunch of suggested keywords. Look at the results and shortlist all the keywords that seem relevant and have a decent global search volume.


SEMrush is at the heart of everything SEO related that we do. From keyword research to technical SEO fixes SEMrush gives us the power to do it all. It offers you a service that gives you full access to their own SEO tools including their new ‘web app’ feature- this monitors rankings, links and makes recommendations for the optimization of your site.

It’s a great tool for in-house SEOs and large sites. We like it especially because it’s feature rich yet simple to use interface.


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