Our Top 4 Video Calling Smartphone Apps Of 2016

SocialB Digital Marketing Blog Last modified: 09 Sep 2016 by SocialB

As business and trade become more and more global, the need to communicate and provide that face-to-face communication has never been greater. Video calling apps on both smartphone and desktop devices have improved a great deal in 2016. Here we have compiled our top 4 video calling apps for 2016.


Skype has been around for a very long time in digital terms. Launched way back in 2003, the popular video and messaging app has come a long way in the past 13 years. Not only can you video call your contacts, you can send files, instant message users, share a location, and much more. For business professionals that are on the move, Skype is one of the most rounded communication apps that can allow you to keep in touch with friends and colleagues. The standard free version provides more than enough functionality for most users. There is another version called Skype for Business that will enable a more powerful video and VOIP calling solution for your team and clients. Integration with Office 365 apps such as Word and PowerPoint are a huge selling point as well as being able to schedule meetings with up to 250 people at a time. View the video below for more information.

Skype For Business Website

Google Hangouts

Google Hangouts has become a serious player in the video calling market since it left Google + and became a stand-alone property. The ability to schedule meetings and sharing a link with attendees is a key feature that makes this a viable app for business use. A simple scheduling feature and clear interface allow multiple (up to 10 can join a call) users to join and engage on the call. Away from the desktop version, the iOS and Android apps have improved immeasurably in 2016 so you can continue to participate in calls on the move.

google hangouts desktop socialb

Google Hangouts Website

GoTo Meeting

One of the most feature packed and versatile video calling apps on the market, GoTo Meeting can deliver crisp video calls as well as being capable of hosting online demos and webinars. Live chat, screen sharing, multiple attendees and scheduling from within native apps make the GoTo system perfect for almost all businesses. Users can join a meeting using a smartphone app, dialing in using a unique number and code, or by joining via the desktop app.

Citrix GoTo Meeting SocialB

GoTo Meeting Website

Google Duo

Launched in August 2016, this cross-device video calling app is aiming to be a simple to use alternative to Skype. Available only smartphone devices, Google has launched this app to make video calling available to all users with a simple and intuitive user-interface. Duo offers video calling to Android users that don’t have the facility to use FaceTime and will connect users on Android and iOS devices. While Skype still offers a more comprehensive experience, Duo can gain some market share thanks to it’s the simplistic way of connecting users. All you need is a telephone number and another user with the Duo app.

Google Duo Website

Let us know in the comments below or on Twitter if you and your business use any other video calling apps that haven’t made our list.

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