Following Christmas, Boxing Day is considered to be the final major shopping event for the year. It is one of the top annual occasions that drives huge traffic to stores (both physical and online). Thanks to lucrative offers and the biggest discounts!
With high competition during this time, it can become truly challenging to promote your brand and stand out. To make your Boxing Day marketing campaign a success, it is important that you start planning early and chalk out the right channels to promote your products.
We’ve created a step-by-step guide to help you streamline your Boxing Day digital marketing strategy to inform your customers about your company’s offers effectively.
Update and optimise your website
The first step is to prepare your website to allow you to gain the most conversions and sales. We recommend checking the product descriptions and updating website banners to promote the deals and offers prominently.
Next, do check if your website is well optimised to load quickly on different devices. No one likes to shop on a slow website. Data reports, website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
So, do make sure that your website can handle your predicted number of website visitors. Plan and prevent your website from crashing.
#ProTip: Display the promo code on the home page and create CTA’s like buttons on how users can get the discounts.
Integrate Live Chat
With an increased number of visitors during sales, a great way to interact with them is by having a live chat activated.
Customers that have frequently asked questions about your products or shipping, can easily contact your team through a live chatbot on your website. This will help you effectively manage your customers and eventually reduce the bounce rate.
Test your online purchasing process
Test and learn! The best way to enhance your user experience is by getting into their shoes. Do a couple of test runs to make sure the purchasing journey is seamless.
Check the overall website navigation on parameters like product pages, images, guest signing option, checkout process and finally a secure payment gateway.
Test things like your cart, product pages, billing and delivery information, and the checkout process. You want to make sure this is as easy as possible.
Plan and distribute your promotions early
Social media is a great platform to create excitement among your followers and get in front of new audiences, especially if you are a B2C business.
Create social media buzz through pre-campaign posts promoting the deals and offers. Use quality images, videos with proper hashtags and geotag your posts for local audiences.
Additionally, running an email campaign targeting your subscribers is a great way to directly evoke the interest of your subscribers.
Do keep some budget aside for PPC campaigns. Depending on your audience type, you can invest in Facebook, Instagram, YouTube and Google ads. Paid advertising is an effective way of getting your brand out there and having wider visibility in your target market.
Apart from offering your customers valuable discounts, it is important that you know the right technique to connect with them— a mix of paid and organic marketing efforts.
Make use of all the opportunities you have to reach your potential and existing customers at the right place and time.