Internet traffic via your mobile is no longer a small industry; usage has grown dramatically over the past few years. According to Google, 35% of mobile visitors in 2012 have made a purchase on a smartphone and by the end of 2013, 20% of internet traffic is projected to be via mobile!
As handsets and data plans become cheaper, online access will become essential for mobile owners. For that reason, it is crucial that you get your website mobile-friendly.
Building your mobile site can seem a bit confusing since there are many options available; build a separate site with different URL’s, build a separate site that is served in place of the main site, build a separate site that is a smaller mirror image of the main site and build a mobile site that is totally different, or even build a responsive site.
If too much text can be off-putting on a computer screen, that is even more true on a mobile device. Your customers don’t want to read a lot of words. They want to reach their goals quickly, so you need to get the key points of your message across quickly too.
Be concise and straight to the point, your visitors will thank you. The most effective copy of a mobile site cuts copy to a minimum and only spews the necessities that determine a click. There should be nothing but the essentials on the mobile site.
Simplify the site navigation. If your website has a lot of menu options or tabs, create a shorter list of navigation options for your mobile site. Research which options your mobile users are most likely to care about. For example, if you’re a restaurant, focus on the menus, operating hours, location and a call-to-action like a button for an online reservation.
Your website may have lots of big and pretty images but you need to rethink that strategy when creating your mobile site. Having too many or too big images can significantly lengthen page loading time and increase the chances of visitors abandoning your site.
So, choose small images or resize existing images from your main website so they load faster on mobile devices. You can (and should) link to your full site so visitors will then see larger images.
Make sure the design of your mobile site showcase your brand with your logo, colours, and style, making it instantly recognizable. There’s always a way of incorporating them into the mobile site design without harming usability.
Is your website already mobile-friendly? Share your tips with us in the comments section below.
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