This weeks updates come from unlikely sources, with little activity from the major platforms. We have an expansion of Instagram’s Carousel Ads, which were released earlier this year; a survey reveals that the word hashtag has made its mark in the minds of children, and YouTube expands its offline support.
The ubiquity of Twitter’s search term #hashtag has reached an invincible level this week. Since being added to the Oxford English Dictionary last June, the usage of this term has broadened, as revealed a recent survey by the Oxford University Press.
However, this news is not quite what you would expect it to be. It turns out that the increase in popularity of this word is not due to an increase in Twitter users. The OUP survey revealed that ‘hashtag’ is becoming a part of the everyday vocabulary of the younger generation, who have adopted the term as a form of hyperbole. This just goes to show the importance of social media amongst younger generations, and why it needs to be adopted by businesses in order to reach them.
What are your thoughts, is this just a fad, or will we see the digital and social world integrating further into our offline world?
Google-owned YouTube has revealed an exciting and long-awaited update, alongside Google Maps and Chrome. YouTube Offline Support is set to launch alongside a new project, YouTube Music, which will bring with it a whole host of exciting new features.
By now, we are all aware of the increasing importance of mobile, and regular users of the YouTube mobile app will be well aware that this is a flawed area for this app. This new wave of features looks set to tackle these drawbacks. YouTube Music Key being trialled, but by the sound of things, it will easily rival the likes of Spotify, enabling music streaming from the YouTube app via music from Google Play Music. It’ll turn the YouTube app into a music streaming/video player hybrid. Users will be able to play YouTube in the background on mobile, allowing them to use other apps whilst music plays, whereas currently the app must be open for music to continue playing. Not only that, but users will be able to save YouTube videos for up to 48 hours and play them offline.
We feel these updates have been a long time coming for YouTube, let’s just hope the release is smooth running and the functionality can live up to the standards of its competitors.
Earlier this year, Instagram revealed an exciting new form of advertisement within the platform: Carousel Ads – similar to Facebook product Ads. Instagram prides itself on being a platform that enables advertisers and normal users alike to share stories through imagery. The Carousel Ads announcement stimulated an excited buzz around the platform, as it suggested more opportunities for marketers than ever before within the platform. However, this excitement was muted, as it was revealed that this functionality would only be available in the U.S. and only for a select few.
This week, Instagram announced a further update; on June 1st the Carousel Ads are ‘going global’ (or at least are expanding to 6 more countries, including the UK!).
Instagram said in their Instagram for Business blog that they “can’t wait to see how more brands around the world use the carousel to tell their stories.”
Will you be making use of any of these new features? Have you heard of any updates that we haven’t? Let us know in the comments below or tweet us @SocialBuk
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