In social media this week social media giants collaborate to fight terrorism, Facebook rolls out Creative Hub to all, Pinterest redesigns business profiles and Linked In gives us Conversation Starters.
The big social media platforms don’t join forces very often but Facebook have announced a new joint commitment by Facebook, Twitter, Microsoft and YouTube to remove pro-terrorist material from their platforms. All of them have agreed to commit to a shared industry database of “hashes” (or unique digital fingerprints) for images and videos that they have removed as being pro-terrorist. They are hoping that the collaboration will highlight potential terrorist content on their platforms at an earlier stage. Each company will determine what to share on the database but no personally identifiable information will be shared. Facebook are the only one to announce the collaboration but Facebook have said that all are committed to protecting their users’ privacy whilst preventing the spread of terrorist content online.
Following the introduction of the Creative Hub in June, Facebook have now opened up the Hub to the “entire global advertising and marketing community”. The Creative Hub has been tested with 30 different creative agencies and allows you to experiment with mobile content creation for Facebook and Instagram. A preview tool allows you to mock up ideas on all available formats and can be shared amongst your team using your Business Manager account. After creating your advertising or campaign content you can send it to your mobile phone so you can see it exactly how it will look in a live mobile environment. The Creative Hub also encourages the sharing of ideas and can help you get inspired by other creatives. The Creative Hub is available now and can be accessed through creativehub.fb.com.
Business profiles on Pinterest are getting a redesign. The biggest change to the design is a new rotating showcase at the top of your profile where you can choose up to five of your boards to feature including buyable Pins. You can update the showcase as often as you like to highlight your trends, the seasons, sale items or whatever you want to show off to your customers. The design is being carried across iPhone, Android, and web to make the look consistent. Other updates to the design include separate tabs for your boards and Pins (so your customers can choose which they want to look at). Pins you have liked are now only visible to you and if you need to make changes on the go you can select new board cover images on your phone. The changes are rolling out now across the entire network. Have you seen the new design yet?
LinkedIn know that starting conversations with your connections can be difficult so to help with this they have introduced Conversation Starters. The starters are based on updates to your connections professional activities and shared experiences connections and give you a personalized way to start a conversation with members of your network. How will you start your next conversation?
17 Jan 2018
15 Jan 2018
We’ll help you determine the most effective digital marketing plan for your business.