In social media this week, Facebook launch Live 360 videos, Facebook Frames become customisable, Instagram start rolling out Live Stories and Pinterest offer the Pinterest 100 report.
Facebook Live 360
2015 may have been Facebook’s Year of the Video but with their latest announcement there is little doubt that 2017 will be their Year of the Live Video. Facebook are taking their current Live offering one step further with their announcement for Live 360 video. National Geographic were given the honour of the first Live 360 broadcast on the 12th December with a live broadcast from the Mars Desert Research Station in Utah. Live 360 will be made available to more Pages via the Live API in the coming months but should also be available “more broadly” in 2017 for all Pages and Profiles.
As Facebook add more and more Snapchat-like features, a new Facebook camera feature is poised to take on Snapchat’s Geofilters. Facebook Frames have been around since 2015 and are usually linked to events, films, interests or to show support to special causes but you can now create and submit your own Facebook Frames. Frames that you create are searchable, so anyone can find and use them if they search by name and, perhaps more importantly in the battle against Snapchat, creating and submitting a frame is currently free. The new feature is only being tested in a few countries at the moment (UK, Ireland, Colombia, Mexico and Taiwan) and no announcement has been made for a larger rollout. If you’re lucky enough to have access you start creating and share your Frames.
Instagram Live Stories
Instagram announced Live Stories last month and these have now been rolled out in the US. Live Stories should be rolled out globally in the coming weeks – what will your first Live Story be?
The Pinterest Insights team have analysed their Pinners search and save activity and have created the Pinterest 100, Pinterest’s official trend report for 2016/2017. The list can be downloaded as a PDF or you can explore the trends through the Pinterest 100 board. The report is a great starting place for your content planning for 2017 so take a look and see which trends and topics apply to your network and community and build them into your content calendar.