In social media this week, Facebook Messenger celebrates 1 billion, Facebook business pages get a new look, Twitter opens applications for verification and Periscope introduces Highlights.
Facebook Messenger has reached the 1,000,000,000 monthly users milestone and you can join the celebrations by sending a floating balloon gift – add a balloon emoji to your conversations and your friends will see it float.
As Messenger increases in popularity and usage it is also likely to increase in importance for a company’s digital strategy. Have you included it in yours?
Facebook Business Pages
Some of you may have noticed a new layout appearing for company pages with pictures and options being relocated on the page. The frustration of designing a great cover photo for part of it to be obscured with the profile picture and company name and category has finally been removed with these now appearing on the left hand side and the profile picture appearing in full.
The different page options have also been moved and now appear in the left hand column. The call to action button has been made bigger and is positioned under the main cover photo with the business category underneath the call to action. The mobile view has also changed in a similar way.
The overall feel of the redesign on both desktop and mobile is more streamlined and much less cluttered. The new layout doesn’t appear to be available to all users and is only for businesses as personal pages are unchanged. There hasn’t been an official announcement for the changes but if you haven’t seen them yet you should see them soon.
Obtaining a verified account has always been extremely difficult and has mainly been reserved for a select few including public figures, government, big business and superstars.
To submit a request your account must meet certain criteria and your request can be rejected (if you application is rejected you can reapply after 30 days). The blue tick adds credibility to your Twitter account, protecting both your name and brand from being misused so it is worth applying.
Periscope have introduced Highlights which automatically generates a short trailer for every broadcast. Highlights of broadcasts will be available in your home feed, to see highlights of somebody else’s profile and also in search results which will make it easier to find the right broadcasts for you.
Highlights are rolling out on iOS and Android in the next few days. As part of the same announcement Periscope also announced embedded Periscope Tweets allowing you to embed Periscopes anywhere on the web by embedding the Tweet and Autoplay for Android.
Autoplay allows live broadcasts to play automatically, without sound, in the Watch Tab or the Global Feed when you open Periscope. If users like what they see they can tap on the broadcast to enjoy the full video including sound.