In social media this week Facebook shows strong quarterly results and tests a Jobs tab, YouTube supports HDR and Instagram tests new shopping features.
With the publication of their third quarter results, this week saw Facebook beating the analyst’s expectations for earnings per share and growth in users. The importance of mobile to Facebook’s continued success was evident – of the 1.8 billion monthly active users, 1 billion visits the platform only on mobile devices. With a continued growth in advertising revenue to $6.82 billion, 84% of Facebook’s advertising revenue now comes from mobile advertising. It’s undeniable that mobile is becoming more and important to businesses. Are you and your business mobile ready?
Some Pages, including TechCrunch, have noticed a Jobs tab on their Page. Following the appearance of the tab, Facebook subsequently confirmed that they are testing the new feature for some page administrators to create job postings and receive applications. The feature will allow details of jobs to be shared using a new option in the status update composer and jobs will also appear on a separate jobs tab that you can use as a landing page to drive traffic from other sources. With a handy “Apply Now” button a standard job application can be pre-populated with information from a users public profile. Completed applications are then received in Messenger. Although the new feature isn’t widely available (yet), it would seem that Facebook are taking on LinkedIn as a place to find employment with the added bonus of an increased reach for potential employers. With the wealth of data that Facebook holds from a users profile including previous and current employers, qualifications and education there could soon be an opportunity to promote your latest jobs to your ideal candidate on Facebook.
In its latest announcement YouTube have confirmed that they now support HDR, or High Dynamic Range, videos for the “most spectacular image quality”. Any creator can now upload HDR videos to YouTube and the videos are available in HDR on supported devices. If you don’t have HDR, videos will still play as normal in the standard dynamic range.
There is no doubt that mobile is changing the way that customers shop and Instagram are now testing ways for their users to discover and purchase products within their mobile platform. Twenty US-based retails brands, including Coach, Abercrombie & Fitch, Macys and kate spade new york, are testing the new feature. Shopping posts have a “Tap to View” icon which opens a more detailed view including further product information avoiding the need for the user to research elsewhere. Tap the “Shop Now” link and it will take you to the product on the businesses website for you to purchase. In the initial phase, it is only available to a group of iOS users in the US but Instagram have promised product recommendations, the ability to save a post to purchase later and a global rollout for “the most seamless shopping experience” in the future.
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