In social media news this week; Facebook improves its search function, making it far more user-friendly by offering more valuable content to the end user; Instagram debuts new standalone app, Boomerang; Twitter opens up polling to the masses and makes it easier to embed collections of tweets.
Taking its lead from the likes of Twitter and Instagram, Facebook has finally made the move to improve its search features, with the aim of making it easier to find posts across the social network.
This update us currently rolling out across desktop, iOS and Android. Where previously users searching would be presented with results for pages, people, groups, events, apps or trends, now users will see 3 new features of search; personalised suggestions, posts shared by friends or others that are relevant to your search, and popular or viral posts discussing relevant topics.
Facebook has assured users that this search update will still respect privacy settings, and won’t bring up anything which you haven’t already made public or available to friends, however, your posts will be much easier to find.
This is exciting news for brands using Facebook as a marketing tool, as your posts will be more easily found via subject.
This week, Instagram debuted a brand new app to compete with vines and GIFs called Boomerang. This app is standalone from Instagram and, despite statements to the contrary, reflects GIF animation. It groups together 5 ‘burst photos’ and loops them into a 1-second video resulting in a ‘boomerang’ effect. Users can then opt to add one of Instagram’s trademark filters to the video, and then share it to Instagram or Facebook. However, were they pipped to the post with this release by Apple’s new iPhone 6s ‘memories’; photos stored as mini clips rather than still frames? Or has Boomerang taken this new feature and brought it to the masses, as Boomerangs can be viewed on all devices?
Twitter polls are nothing new, they have been available to a limited number of Twitter users for a while now. However, the social media platform announced this week that this polling feature is soon to be rolled out to all users, on desktop, iOS and Android. Users will be able to create a poll comprised of one question and two answer options within the platform and set it live for others to vote for 24 hours.
This could prove to be a very useful market research tool for brands.
After recently unveiling Moments, Twitter is enhancing yet further the experience for publishers and developers, making it easier for these users to embed collections of tweets on websites and apps; Twitter is opening up Publisher and Curator. ‘Publisher’ will allow used to not only embed tweets within their website or app but also to edit the way it appears in the embedded location. Users will be able to create collections of tweets, which is a group of editable tweets selected by the user, that can be embedded in a grid format including images, rather than just text.
Have you heard of any other key updates this week? Share them with us in the comments below, or let us know on Twitter.
18 Jan 2018
17 Jan 2018
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