In social media news this week, we are focussing on some advertising updates from Facebook and Twitter, but LinkedIn has also thrown in an update to its Groups, which we hope will really tidy up the content on the platform.
This week, Facebook revealed that a new ‘Shopping’ tab is currently in beta testing, with a view to rolling this out this feature which allows its users to buy items directly within the platform.
Facebook’s mobile advertising revenue represents 76% of it’s overall income, so it comes as no surprise that the social media giant is looking to find new ways to further increase this potential.
Where before, users on mobile would click on a product which would take them out of a platform to a potentially slow loading site, which is frustrating and may cause the customer to leave before they have completed their purchase journey.
Now, customers will be taken to a page within Facebook in which they can browse a retailers products. There will also soon be a central shopping hub in which users can scroll through content from various brands. Users will be able to click on an item, change size/quantity etc and purchase without having to launch the sellers website.
LinkedIn revealed this week that it was taking the decision to privatise all groups. The platform announced that this is with the aim of keeping conversations within groups and within the platform as a whole beneficial and valuable to group members. Currently, many groups have problems with ‘spammy’ posts from group members that are plainly trying to sell their product or service, and not actually engaging in the relevant conversations within a group.
Going forward, groups can either be ‘Unlisted’, aka invite only and not displayed in group directory, or ‘Standard’, in which group members can invite first-degree connections to join and administrators can only approve requests to join from first degree connections.
Alongside this update, LinkedIn is releasing an app solely for Groups, available on iOS and Android, allowing group members to receive push notifications about conversations, with the intention of improving group engagement.
What does this mean for content? Well, it will eliminate the need for administrators to moderate posts, meaning conversations will take place more in real-time than previously, where users had to wait for their comments to be approved.
Recently, Twitter announced the Video App Card, allowing advertisers to promote their mobile apps on Twitter. Twitter stated that this new advertising feature aims to allow users to attract higher quality app installs, captivate their audience, connect with users in a format they consume frequently on Twitter and leverage the platforms unique targeting capabilities.
This feature has been in testing for a few months, and the case studies suggest that it is proving a success. We will be intrigued to see how many brands turn to this and its results.
Have you heard any other key updates this week? Let us know in the comments section, or join us on Twitter.
18 Jan 2018
17 Jan 2018
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