In social media this week, Facebook streams videos to TV, adds 360 video to Instant Articles, and introduces new local features, Pinterest reaches 150 million, WhatsApp tests video calls and LinkedIn improved Endorsements.
Rolling out now users can stream video from Facebook to TV using devices like Apple TV and Google Chromecast. Users can play video on TV and still catch up on newsfeed at the same time. Stream Facebook Live video and you can see real-time reactions and comments and can join in the conversation by liking and commenting.
Facebook want to improve the way that Facebook is used to connect with local businesses on the go so that they are a “mobile solution for your business’. New features include the option to turn on the recommendations tab when you ask friends for advice. Friends can tag companies and Facebook will collate recommendations all in one place. On desktop, you can access the Recommendations Bookmark to ask questions or help your friends. An improved Events Bookmark also shows users the event activity of their friends and allows users to browse event recommendations based on what’s popular with your friends and the sort of events you have connected to previously. Most importantly for businesses the changes also include improved call to actions with more interactive functions through partners like Eventbrite and MyTime. Customers will soon be able to book an appointment i.e. with a local spa or salon, request a quote, or book tickets for events direct from your Event page without leaving the app. The call to action updates are being rolled out in the US with no dates provided for a roll out to other countries.
360 Video was launched by Facebook just over a year ago and it has now been included as an option in Instant Articles allowing them to be even more immersive. 360 videos can be included in Instant Articles with immediate effect and more interactive features have been promised for the coming months.
150 million Pinners are now using Pinterest every month. In an increasing shift, Pinterest have seen an increase in male users – 40% of new sign-ups are male which is a 70% increase on last year. Are you using Pinterest for your business?
WhatsApp are bringing video calls to their messaging app. Currently, only available to Android beta users, video calls and messaging are an important addition to the app. Both parties have to have video enabled for it to work so its reach is limited at present. No official notification of a rollout have been confirmed.
The Endorsements feature has been improved on LinkedIn. The changes mean that when you look at someone’s profile more relevant endorsements from mutual connections and colleagues will be highlighted. Targeting is also improved so the right connections are targeted for the right skills. The improved endorsements are available on the mobile app now and will be available on the new desktop redesign.
We’ll help you determine the most effective digital marketing plan for your business.