In social media this week, Instagram introduces live and disappearing videos, Small Business Saturday gathers momentum and Facebook gets more charitable.
Following the introduction of Stories in August, Instagram have now announced live video on their Instagram Stories. Unlike Facebook where live videos remain on your page after they are live, Instagram live video, which you can broadcast for up to an hour, will disappear as soon as it is finished. A notification will go out to your followers when you go live or they can see you’re live under your profile photo in the Stories bar. New live videos can also be discovered in explore and users can comment and like throughout (unless comments have been turned off by the broadcaster). The new feature is rolling out globally over the coming weeks. Can you go live yet?
In a further Snapchat-like step, Instagram have also announced the launch of disappearing photos and videos for both groups and followers in Instagram Direct. Like other messages in Direct you can send the photos or video to a group or individual followers but they will disappear from their inboxes once they have seen them. As the sender, you will be able to see who replayed it or took a screenshot. Disappearing photos and videos can only be sent to people who follow you (even if you are a business user with a public profile) and the new feature is rolling out globally now. Although Instagram Direct has become increasingly popular about 40% of Instagram users don’t use it and it will be interesting to see whether the new feature entices an audience away from Snapchat or encourages current Instagram users to start using it. It will also be interesting to see how Snapchat responds to yet another Facebook and Instagram attack on its unique selling point.
Small Business Saturday
Originally started by American Express in 2009 to help support local businesses who were feeling the pinch from the recession, this year sees another successful campaign for Small Business Saturday. For businesses who are too small to compete with the big boys on Black Friday, #smallbizsat is a great opportunity for small, independent and local retailers to get involved in a national campaign across social media with #smallbizsatUK and #shopsmallUK currently trending on Twitter and Facebook. American Express are also encouraging participating businesses to create an online ad for free for them to promote. Although Small Business Saturday is this weekend in the USA, the UK date is 3rd December so it isn’t too late to get involved but you need to act fast. Twitter has custom stickers for images in the US which are available until November 27th, but unfortunately, they haven’t been introduced for the UK market yet.
Facebook have announced some changes through their Social Good forum. The first of these is to add more non-profits to Fundraisers. In June 2016, Facebook added an initial group of non-profits to help raise money but this has now been extended to 750,000 and a donate button has been added to live video and posts. Facebook have also chosen to link up with particular organisations in the US, including Movember and the Bill and Melinda Gates Foundation. Also announced, and coming next year, are different ways for users to let their friends know that they are safe during a crisis and Community Help will allow users to offer things like food, shelter, and supplies following a disaster event.