social media weekly roundup (3)

Social Media Weekly Roundup ft. Twitter Goes Dark on iOS, Instagram Becomes Google Play Store Royalty & Facebook’s Lifestage App

SocialB Digital Marketing Blog Last modified: 25 Aug 2016 by SocialB
Social Media

In Social Media this week, Instagram becomes Google Play Store royalty by hitting 1 billion views, Twitter goes dark on iOS devices and Facebook’s Lifestage app connects classmates, resurrecting its 2004 model.


IMG_0018A feature that has been exclusive to Android since July this year has now become available for iOS devices, Twitter’s night mode. In Twitter’s own words, night mode lets you “tweet in the dark”. One it’s been enabled, night mode will transform the shade of the app to navy blue from white, and changes the text colour for tweets to white from black. Twitter designed this feature to make it easier for its users to interact and browse the app in low light conditions.

Once you’ve updated Twitter, you’re able to toggle night mode on and off at any time from within the app. How? Tap the gear icon that sits on your profile tab and then choose the settings option. Night mode is located under “display and sound” section, where it can enable and disable by swiping either left or right.

Facebook’s Lifestage App

The Facebook myth that it “isn’t cool anymore” is becoming a reality when it comes to its younger users and as the world’s top social network, Facebook is refusing to sit still and have instead decided to do something about it. Facebook’s solution? With its new app, Lifestage, they will be using the site’s initial model from its 2004 founding and taken hints from Snapchat and other modern sharing tools. Their aim? To improve their numbers and build a stronger base when it comes to teenagers.

Currently, Lifestage is only available for iOS devices, on the App Store it describes itself as the social network that “makes it easy and fun to share a visual profile of who you are with your school network. Simply capture into a field on your profile, then post it on your profile. Once your school is unlocked, you can access the profiles of others in your school community and all over so you get to know people better in your school and nearby schools, discover others who are into the same stuff you are and connect with them.”

Lifestage lets users post status updates via video and direct friends to their other social pages for direct messaging through “Reach Me” notes on their accounts. However, there is an age restriction, users must be 21 and younger, aimed at letting students get to know their classmates. Privacy-wise, the app makes it easy to report and block others with a quick swipe.


20160823_114323Instagram has become the 19th app to score a billion downloads on the Google Play Store. The rare feat seems even more extraordinary when you take into account that the social network has 500 million users in total across all operating systems. The extra downloads could be a case of repeat installations which the Play Store likely tallies as unique downloads, according to Android Police. Nevertheless, it’s a very impressive achievement by anyone’s standard.


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