This week’s social media news sees Twitter expand Moments news curation, Facebook new Video Metrics, LinkedIn introduce native video and Instagram test a ‘Save Draft’ option for posts.
Launched in the UK at the end of last year, Twitter Moments lets users catch up on the latest news through curated lists of stories.
The now familiar lightning bolt brings together tweets to give a more diverse take on the daily news.
Up until this week, Moments were created by Twitter’s selected curators, but they announced that this select group is to expand to include influencers, partners and brands. They’ve also gone a step further and confirmed within the next few months everyone will be able to contribute to Moments giving us a new way tell our stories.
How business can use Twitter Moments remains to be seen, but opening this to everyone certainly will see new opportunities for businesses to market their products and services.
Video is big business on Facebook and this week they announced new Facebook video metrics in Page Insights and Video Library. The metrics will further help publishers to see who’s watching their videos, how their audience engages with Live video and how sharing can enhance video distribution.
Audience demographics can be now broken down into minutes viewed by age, gender, and top geographic locations for all videos including Live and 360.
Facebook will start rolling out these new metrics immediately and should be available to all Pages in the next couple of weeks and again reinforces that video will feature heavily in social media over the next few years.
Following in the steps of Facebook, Snapchat and Twitter, LinkedIn have launched a new app to create and share short videos directly to the app’s news feed.
Although, the app is only available to a few selected ‘Influencers’, this is the first time LinkedIn has let users upload video directly.
The videos are limited to 30 seconds, and whilst this may only be a small step into video, LinkedIn appear to be testing the type of video users would be happy to share and whether video will work on the ‘professional’ social media network.
This week Instagram expanded their testing of saving a post in draft. As some people have had access to this new feature since mid July, you may have noticed that you can now save a draft of your latest Instagram post and finish it at a more convenient time.
If you tap the back arrow to leave your post you will see the option to Save Draft, it is then added to your Photo Stream where it can be retrieved later.
Users first impressions have been positive and it’s certainly a handy feature that will hopefully be added permanently to Instagram. Would you find this helpful?
24 May 2018
We’ll help you determine the most effective digital marketing plan for your business.