Social Media Weekly Roundup ft. Twitter, Pinterest, Instagram, Periscope & Messenger Goes Basketball Crazy

SocialB Digital Marketing Blog Last modified: 01 Apr 2016 by SocialB
Social Media | Uncategorized

In social media this week Twitter makes itself more accessible, Pinterest makes ‘How-To’ easier, Instagram changes videos, it’s party time at Periscope and Messenger goes basketball crazy.


From Tuesday 29th, Twitter has made the platform more accessible for visually impaired users. Images can now have a description added allowing up to 420 characters to describe the image. Visually impaired users will be able to hear the description via their assistive technology so that Twitter is “accessible to the widest possible audience”.


Pinterest How To PinsFor many of its users, Pinterest is the go-to place for creating and trying new things. Pinterest understand this and have announced the introduction of “how-to” Pins which are a great way of sharing your expertise with your audience and Pinterest community. Users see at a glance the steps needed to complete an idea or project in a snapshot just below the main Pin image. Click on any of the steps to see a full list of instructions and supplies, all of which can be accessed without having to leave Pinterest.

The how-to Pins are only available on Android and web from this week and will be rolled out to iOS in the future. If you are interested in creating how-to Pins you can contact Pinterest via the ‘Let us know’ link in their announcement.


Reinforcing its commitment to video, Instagram are introducing two new changes to its video function and have promised other changes in the coming year. Instagram stats reveal that video is becoming increasingly popular, with time spent watching video increasing by 40% on the platform.

Instagram Multi Video ClipsIn an expected change, starting this week and rolling out over the coming months, users will be able to create videos up to 60 seconds long. This should make it easier to use Instagram for building and telling your story but it will still be just as important to grab your audience’s attention right from the start. Longer video won’t work if users don’t watch past the opening few seconds.

In the second change announced by Instagram, they are bringing back the ability to create videos out of multiple clips from your camera roll. Once selected you can trim them, reorder them and add effects, filters, captions and your location before sharing with your audience. The feature allows more flexibility with your videos but until you are able to use the longer video length it is still restricted to just 15 seconds.


On Saturday 26th March, Periscope turned one and what a year it has been for them. Over 200 million broadcasts have been created and Periscope boasts more than 110 years worth of live video being watched every day! With both Twitter (who own Periscope) and Facebook throwing their hat into the live broadcast ring the next year could be a very interesting one for Periscope.

Facebook Messenger

Basketball EmojiHave you found the “hidden” basketball game in Facebook Messenger? If you haven’t found it already type a basketball emoji in your chat, press enter to send and then tap the basketball and the game will appear (make sure you have the latest update or it won’t work and your friends may wonder why you are sending them a picture of a basketball).

When you finish the game an automated message is sent to the chat window, prompting (or challenging) your friends to beat your score. The game is extremely simple by today’s gaming standards but it could be a sign of some of the things to come on Messenger. Our high score is 33 – what’s yours?

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