In social media this week, WhatsApp introduces new camera features, Facebook introduces Marketplace, Periscope launches Periscope.tv and your Twitter profile can now link to Periscope.
WhatsApp have announced the roll out of new camera features allowing WhatsApp users to edit their images adding emojis, writing or drawings within the app. Other features include a front-facing flash for “the perfect selfie” even in low light, a zooming feature for when you’re recording video and a double tap on the screen will switch you from front to rear facing cameras. The new camera features are rolling out on Android from 3rd October with a promise of a roll out to iOS soon. The features are very similar to Snapchat with a similar look and functionality. Is this another attempt by Facebook to take on Snapchat?
Facebook have introduced Marketplace to make it easier for users to connect, buy and sell. With 450 million Facebook users visiting buy and sell groups each month, Facebook already serves a large market community of buyers and sellers. The new shop icon on the app will take you to locally listed items for sale and items can be filtered by location, price or categories. If you see an item you like you can send a direct message from Marketplace to contact the seller and make an offer. To list an offer there are a few simple steps and you can post your item to Marketplace and your chosen buy and sell groups. The new feature simply puts buyers and sellers in contact with one another and doesn’t facilitate payment or delivery. Marketplace, is rolling out now on iPhone and Android and will be available to users over 18 years old in the US, UK, Australia and New Zealand.
Live broadcasting is constantly evolving and Periscope have launched Periscope.tv making it easier for you to find live broadcasts and for you to be found through your live broadcasts. Periscope.tv pulls together curated channels which highlight specific broadcasts but also make it easier to search. The different channels available include channels driven by Hashtags, which are updated in real-time. There are also specific feature channels such as Presidential Debates or channels for specific events like New York Fashion Week and other channels which highlight breaking news and events. If the channels don’t show you what you are looking for you can also search using keywords to discover new and relevant broadcasts. Periscope.tv is live now. Are you using live broadcasting for your business?
Since last year, Twitter has allowed you to link to your Vine profile. It has now extended this to your Periscope profile and with a couple of clicks, you can easily display a link to your Periscope feed. The key difference between Vine and Periscope, however, is that your Periscope profile link is “live”. When you’re live broadcasting your Periscope link will flash on your Twitter profile letting your Twitter users know you’re live and encouraging them to click through.