Traditionally we talk about the 12 days of Christmas but for our digital age, we’ve created the top 12 social media tips of Christmas to help you get the most out of social media during the festive season.
If Christmas is one of your busiest times then make sure you plan ahead. Allocate time in your diary to devote to social media to schedule, create content and also to respond to customers queries. Where possible set up an auto response managing customers expectations and letting them know how long it will take you to answer their query.
When you are busy it can be tempting to deviate from your strategy as you want to find anything to fill a gap. Celebrations can give you a wealth of different opportunities but only use content that is relevant to your audience. Don’t lose sight of your overall strategy and make sure that what you create and share is relevant and will appeal to your customers.
A content calendar is particularly important at busy times. It will give you focus so that you know what to post, when to post and will avoid your accounts looking inactive or having to scrabble around trying to create or find something. With a clear content calendar, you can also create content in advance in your quieter times.
Video is a particularly effective way of communicating with your audience, it can be used on all channels and doesn’t have to be expensive. A combination of pre-recorded and live video can showcase your store, products, service, promotions, and employees in a quick and informative way. Think about the questions that you get asked most frequently and create short videos to answer them. Share your video across all of your channels at different times to maximize potential views.
Any of your social media content is competing with not just other businesses but also a customer’s network of friends and family. The right image can help draw attention to your content and make it stand out. Always make sure it is relevant to the message that you are trying to get across.
When you are creating or sharing content always put yourself in your customer’s shoes. Ask yourself why and how it will appeal? Will it encourage them to engage? If you were your customer would you want to engage with it?
Just telling your customers that they need to buy your products or service isn’t enough. You need to be creative, so think about all the different ways you can get your message across using video, blogs, how to guides, frequently asked questions, Facebook or Twitter hours, special offers, competitions and more.
If you are using the wrong platforms then you are wasting your time on social media. Make sure that you have done your research and that you know that the platform or platforms you are using is where your customers are hanging out.
Christmas can be a joyful time of year but it can also be incredibly stressful for your customers. Create content that answers your most common queries and think about how you can use social media to help them solve their purchasing problems. Help your customers and they are more likely to recommend you and come back to you.
At busy times, particularly when you know your customers are more likely to purchase from you, it is very easy to flood your social media with product or service-centric content. In reality, customers will become easily bored. Of course, you need to showcase your products but just telling your customers that they should buy rarely works.
Never forget that social media is all about being social. Share content from others and respond to comments and recommendations to make sure that you stay social.
Social media doesn’t have to be laborious. Have fun with your social media and let your customers see your personality. After all, it is the season to be jolly!
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