The Impending Facebook Ads Change

SocialB Digital Marketing Blog Last modified: 12 Jun 2013 by SocialB

Following a recent announcement in which Facebook stated that, over the next six months, they would be introducing a Facebook Ads change, people using social media for business have been scratching their heads trying to understand exactly how the alterations will affect their company. The changes, some of which will reportedly be coming into effect in July, include:

  • Cutting the number of ad units from 27 to less than half that amount
  • Removing the ‘Questions’ product
  • Eliminating the online ‘Offer’ product
  • Automatically adding the most relevant sponsored stories
  • Making ad units more consistent visually

The announcement of the impending Facebook Ads change suggests that the modifications are intended to help marketers; making it simpler for them to reach their target audiences with the right message, promote the most appropriate products to the right consumers and generate the best results. Facebook even stated that their vision was that;

Over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.

Whilst change is rarely welcomed, particularly in the world of online marketing, this Facebook Ads change is great news, both for those already using social media to reach their target audience and for those thinking about doing so. The alterations, which over the next six months will undoubtedly make the face of Facebook Ads change completely, will simplify the advertising process by:

  • Narrowing the Facebook Ads package, making it easier for marketers to decide which route to take
  • Removing features which ultimately lead to the same results, avoiding redundant ads
  • Adding social context to adverts and promotions, which is proven to enhance ad quality
  • Uncluttering the design, making it easier to create ads which will be more consumer friendly

The imminent Facebook Ads change is sure to work wonders for many businesses, and at SocialB we eagerly await the effects that the alterations will have for our clients. To find out more about how we can help you and your business take advantage of the changes and develop a social media marketing strategy contact SocialB.

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