Following a recent announcement in which Facebook stated that, over the next six months, they would be introducing a Facebook Ads change, people using social media for business have been scratching their heads trying to understand exactly how the alterations will affect their company. The changes, some of which will reportedly be coming into effect in July, include:
The announcement of the impending Facebook Ads change suggests that the modifications are intended to help marketers; making it simpler for them to reach their target audiences with the right message, promote the most appropriate products to the right consumers and generate the best results. Facebook even stated that their vision was that;
“Over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”
Whilst change is rarely welcomed, particularly in the world of online marketing, this Facebook Ads change is great news, both for those already using social media to reach their target audience and for those thinking about doing so. The alterations, which over the next six months will undoubtedly make the face of Facebook Ads change completely, will simplify the advertising process by:
The imminent Facebook Ads change is sure to work wonders for many businesses, and at SocialB we eagerly await the effects that the alterations will have for our clients. To find out more about how we can help you and your business take advantage of the changes and develop a social media marketing strategy contact SocialB.
We’ll help you determine the most effective digital marketing plan for your business.