The Role Of An SEO Consultant

SocialB Digital Marketing Blog Last modified: 07 Oct 2013 by Amy Hobson
Hints & Tips | Search Engines | Social Media

SEO (Search Engine Optimisation) is something that many companies invest into in order increase better rankings for their website. It is proven that SEO can be really valuable to a business. So what exactly does an SEO Consultant do?

Site Analysis

An SEO Consultant analyses a website in terms of content, objectives, technical specifications and intended audiences in order to develop strategies to enhance the website for both obtaining prominent listings in the results page of search engines and to help the website become more appealing to visitors.


An SEO consultant will search and select specific words and phrases for a website’s pages in order for the site to be optimised based on those keywords. The aim is to get the website listed as close as possible to the top of the results for people that are searching for those words or phrases.

Web editing and developing

Some SEO consultants need to liaise with the web editors to ensure that keywords and phrases are incorporated into the site content, and also to liaise with the developers to make technical adjustments to web pages to make sure the search engines are indexing them. Other SEO consultants are more hands-on and would do these tasks themselves.

Search Engines

The SEO consultant is also responsible for choosing which search engines to target and registering the websites with them.

Link Building

An SEO consultant will make sure the content outside the website is optimised, as well as having the right keywords and links to the website, like in the social media channels, and to also make sure the content produced is good enough to win organic links. In 2013 the focus of SEO has been on using unique and fresh content!  A consultant can be pro-active in link building, searching and adding links to related and relevant websites, blogs or directories.


A huge part of the job of an SEO consultant is spent analysing web traffic statistics, rankings and links in order to monitor the effectiveness of their search engine optimisation and make adjustments as necessary.

Staying up-to-date

Last but not least, the role of an SEO consultant is to always be up-to-date with the latest changes on SEO techniques and search engines, for example, keeping up-to-date with Google’s constant algorithm changes. This involves research, self-study, setting up alerts and daily following of key industry news in order to stay abreast of developments.

It’s a big job being an SEO Consultant, however, we think someone’s got to step up and do it! Try doing this one thing to immediately improve your SEO!

What do you consider the most important task of an SEO Consultant? Let us know in the comments section below.

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