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The Royal Shakespeare Company on Periscope

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Since their release this spring, Twitter’s new live-streaming app, Periscope and its main competitor, SXSW star Meerkat, have seen both success and scandal.

Shortly after these two apps hit the mainstream market, the live-streaming world has been criticised for a number of reasons. Everything from inappropriate usage, to copyright and privacy concerns following the live broadcasting of copyrighted materials, such as the Game of Thrones Season 7 premiere, and the Mayweather vs. Pacquiao prizefight.

However, despite the controversy, many brands have seen the benefits of this emerging form of media marketing. Despite charging $90 to watch the boxing, HBO even got in on the Periscope action, streaming live from Pacquiao’s Locker room. Many brands and marketers are beginning to favour Periscope as a viable marketing opportunity, whereas Meerkat is beginning to be viewed as its scandalous older brother.

One of the most interesting uses that we have seen of late was last week. On Thursday 30th April, we were excited to hear that The Royal Shakespeare Company made a debut appearance on Twitter-owned app Periscope.

RSC Periscope 2

Putting aside all gimmicks and experiments, the Royal Shakespeare Company’s marketing team put Periscope to good use. In a series of short
interviews streamed live on Periscope, RSC offered their social media fans an exclusive insight into what goes on behind the scenes at the theatre, and the many jobs involved in putting on a show, aside from the obvious – acting! They began with a member of the marketing team and invited questions from their audience at the end.

Despite having a perhaps stereotypically traditional audience, their efforts were well received by their fans and the team were congratulated on their efforts to use new tools to increase their engagement among their current, and potential, younger audience.

Join us on Twitter @SocialBuk to tell us your thoughts on the RSC’s use of live streaming.



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