According to the Office for National Statistics 450,000 new businesses start in the UK every year, that’s 1 business for every 144th person. The same report also showed that 330,000 businesses close or fail every year. With such a competitive and demanding market it’s not surprising that lots of business are changing and adapting to stay functional. 89% of the UK population now have use of the internet, so a key to becoming a successful business is to make sure that your website is as good as possible. Here are some of the top website trends for 2018 that will help you stand out from the competition.
In late 2016 mobile web users overtook desktop users, meaning that more people are now searching and shopping on mobile than desktop. Since this there has been a surge to make ‘mobile first’ websites, this is the concept of tailoring websites to mobile users over desktop users. Taking this approach, while it may seem like forward thinking, it could have the opposite effect. The traditional approach is to design a desktop website and adapt it for mobile users. Instead of focusing on a mobile website, spend more time making your mobile website fast and efficient! 2018 could see a lot of the ‘mobile first’, try and avoid this and focus on both instead.
Towards the end of 2017 business started using more colours on their website and this is sure to continue in 2018. ‘Web-safe’ colours are becoming a thing of the past, as it seems that more businesses are being bold and using lots of vibrant colours to attract web users. The advancements in monitors may be a contributing factor in businesses using vibrant colours on their website this tied up with drop shadows to create depth is sure to keep a user engage. It seems that 2018 could be the year for bright websites! Of course, there are many factors that attribute to having a great website, but these are some of the trends that we think will feature heavily in 2018, and if implemented properly could help your business strive above others!
We’ll help you determine the most effective digital marketing plan for your business.