Business blogging has fast become a common trend for all types of businesses, and although the most common reason for a company to set up a business blog is to increase online visibility with fresh content and a wider keyword search campaign there are other vital reasons as to why your business should be blog marketing and some key rules to follow.
The hidden values of a business blog
- Consumer trust – Don’t use blogging as a sales pitch, post regular informative content relevant to your business. Business blogging is all about sharing useful information on a personable level which is useful to the customer. Give potential customers a reason to trust you and visit your blog regularly.
- Gaining valued customers – By gaining consumer trust you can create valued customers. These are your vital repeat, long term customers that return time after time because they know and trust your brand.
- The power of discussion – Allow your blog to be open to comment and debate. The user values being allowed to have a voice and as a business you can be learning vital information from your target audience. By listening to what your customers want not only means you continue to build on the strength of your relationship but also means you can provide them with what they are asking for.
Our top 3 reasons as to why your business should be blogging eventually link together. Visitors to your blog may only ever read an article, some may comment but there is some common reason as to why they are visiting and engaging with you, the more you interact with them the more you gain their trust and the more likely they will do business with you.
There is no doubt that creating and marketing your blog will increase your online visibility and give you the opportunity to widen your online presence by increasing your search term authority but a business blog needs to be used correctly in order for it to be a useful tool. There is no point in a potential customer finding your business via Google only to find your blog uninformative or too opinionated. Keep the balance right and remember the reasons above as to why you should be business blogging. Within time you will start to see the benefits and do what every business sets out to do, increase your sales.