What is, and why do you need Social Media Monitoring?

SocialB Digital Marketing Blog Last modified: 30 Jun 2014 by Gemma
Other | Social Media

7K0A0478Today on the SocialB Training blog we explore “What is, and why do you need Social Media Monitoring?” The term is self-explanatory – it being the practice of monitoring your and others social media efforts and their successes and failures – yet many disregard the importance of the practice. Social Media Monitoring is a crucial element of any social media marketing campaign. Here’s why:

What is, and why do you need Social Media Monitoring?

Key to any successful social media marketing strategy, Social Media Monitoring is not only for market research purposes, it’s also for gaining awareness of your competitors brand, and what people are saying about your own brand. It can also gain a valuable insight into what your audience is talking about, who with, and which networks they use. Gathering and analysing this information efficiently can result in greater knowledge of your audience, and a more directed approach to your social media marketing.

Any element of social media for business purposes can be time consuming, but when planned correctly you can segment your time in order to get the most from your social media monitoring. Understanding “what is, and why do you need Social Media Monitoring” can help you to plan your time more efficiently.

Read our top four reasons why you need Social Media Monitoring:

  • To gather social data

By using a targeted approach and focusing directly on the users who are talking about your product, or your field of business, can equip you with knowledge to act upon their specific wants and needs. Decide upon the exact information you need to know – this could be feedback about a certain new product, or listening to demands for gaps in the market – so that you don’t waste time gathering data that is irrelevant.

  • To focus your online marketing efforts

Look at your current social media marketing efforts to work out how you can analyse their effectiveness. Find out what is working and what isn’t. How many leads has a guest blog post generated? How influential have your Facebook or LinkedIn updates been? Use tools such as Google analytics to create a database of information that you can then use to decide the next move in your campaign. (Don’t forget to review your monitoring tools frequently as the technology they use is evolving rapidly.)

  • Pro-actively manage potential crisis

You need to know what people are saying about your brand whether positive or negative. Tweets, blogs and comments can be shared online rapidly – to devastating effect. By being aware of any comments (this can be as simple as checking your accounts regularly, or turning on notifications) you can act accordingly, often nipping a potential crisis in the bud.

  • To stay one step ahead of the competition

Want to be the market leader in your sector? Then know how your competitors are performing – why customers like them and why they don’t. Analyse their product’s features and benefits, listen to their customers’ experiences and use this information as a benchmark for your company.

SocialB offer both internal and external training on all things social media, including free online webinars to help you with your Social Media marketing. Explore our website to find out more!

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