Which social media network best suits the Agriculture sector?
As the agriculture sector continues to grow with social media, you may be thinking “what is the absolute best, number 1 social media channel to interact with?” Well, we’ll let you in on the not-so-secret answer: It’s Twitter!
Twitter has proven to be an invaluable asset to farmers across the world and we are here to tell you exactly why the agriculture sector continues to thrive using Twitter for their social media marketing.
Chatting and listening
One of the biggest benefits to using social media, and especially Twitter, is how quick and easy it is to get involved in discussions regarding your industry. As farming can sometimes be somewhat isolating, Twitter opens your sector up giving you the chance to interact with other farmers from around the globe by sharing photos and videos, retweeting others and getting involved in agriculture conversations. One of the most popular hashtags used is #AgChat (@AgriChatUK), which is constantly updated with tweets regarding news and issues, tips and tricks, photos and videos and general opinions and daily thoughts from agriculture workers.
By getting involved with Twitter discussions you can easily make some great connections in your sector. Not only could this help you to chat with other farmers, but it could have a big impact on how you connect with other agribusinesses and open doors to big opportunities that could help build strong relationships and key partnerships. A great Twitter account to follow here would be @FarmersOfTheUK, an account set up to document the lives of different UK farmers. Each week a different agribusiness will run the account, sharing their own experiences, photos and videos. This allows you to follow, connect and gain knowledge and ideas from a different farm every week!
As a more isolated industry, the agriculture sector faces issues that are sometimes not entirely highlighted by the mainstream media. Following the heavy storms in the UK at the end of 2013 and beginning of 2014, the farming industry faced severe flooding and devastation to much of their lands. A campaign was started on Twitter called #forageaid, started by arable farmer Andrew Ward. It bought farmers and businesses together to support those affected and built a solid community with it, showcased by daily national coverage. Andrew received an MBE for his dedicated social media campaigning, the first of its kind to be awarded for efforts on social media!
Show that you love what you do – even at the hardest of times
Visual content is hugely popular on Twitter and, as farming is such a hands on industry, why not share the joy of newly sprouted crops or adorable bouncy lambs? A phenomenon that really took off in early 2014 was the creation of the #felfie: The farm selfie. Users tweet photos of themselves with their livestock or performing their daily activities and the demanding routines of maintaining a farm. A collection of felfies can be found at Farmingselfie.com, set up by Essex farmer Will Wilson, and across Twitter, Facebook and Pinterest. Like the regular selfie, the felfie is here to stay!
Twitter is a great opportunity for farmers to tackle the mystery and myths surrounding them and to promote the difficult, yet incredible, work they do every day.