LinkedIn is the social network for business people. It doesn’t matter if you’re a freelancer or the CEO of a huge company. It’s a valuable tool that can really help you to build a strong business reputation.
If your colleagues, staff, suppliers, and clients are connected with you on LinkedIn, you can keep them up-to-date with the goings-on of your business. You can talk about awards, amazing projects, your wonderful clients and anything else you might want people to know about.
This is also a good chance to show off your expertise. Link to blog posts, talk about news stories relevant to your industry and offer to answer any questions.
A company page can be a good addition to a LinkedIn profile. You can encourage people to follow the page and can then keep everyone up-to-date with more specific goings-on in your business. A good amount of followers is always an indication of a business’ reputation too.
Groups are a good place to start and take part in discussions. It’s a great place to show off your knowledge of various subjects. Share links back to your website/blog, but don’t spam a group; you shouldn’t be using them solely for the promotion of your links.
You can let people know about your business, exchange knowledge and gather opinions on various topics.
Recommendations are testimonials from people you’ve worked with. This is a great way for those who are new to your business to see what others think of you.
Nothing can be a bigger reputation enhancer than real people telling others why you and your business are great.
Generally, you need to ask your clients and colleagues to recommend you but people are more than willing, especially if it means they get one in return.
These are mini-recommendations where people can simply endorse you for the skills you list in your profile. Show off your skills and the endorsements will start to roll in.
Remember to return the favour and give people endorsements when you get a few minutes. It’s easy to do from the LinkedIn dashboard.
Recommendations and endorsements show up on your profile along with your work history, companies, and connections. Keep your profile up-to-date so people always get relevant information when they search for you or your business.