When businesses talk about investment in marketing, it is usually directed towards ad campaigns, expensive marketing tools or the latest AI automations. All of which are valid investment choices. If they are the only areas investments are made, then businesses are missing one of the most powerful and cost-effective strategies for long-term growth. Investing in training their people.
Whether you are a small business or a large marketing team, your tools are only as effective as the people using them. Even with the most expensive platforms or automations, your team needs to know how to get the most out of the tool and how to use it effectively. Which means that training isn’t a nice-to-have. It’s a necessity.
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The Cost of Untrained Marketers
Marketing mistakes can be expensive for all sizes of business. Paying out for poorly targeted ads can be costly, as can missing opportunities or key trends. A lack of knowledge on how to assess and look for those opportunities, or how to spot when something needs to be reviewed, can cost more than you think.
At SocialB, we regularly hear from businesses that are struggling with:
- Poor ad performance with no clear reason why
- A disconnected digital strategy that isn’t delivering on key business goals
- Low engagement across social platforms, despite posting daily and remaining active
When we dig deeper, we frequently find that this isn’t because of a lack of effort but from a lack of knowledge or training.
According to the recent LinkedIn Learning Report, nearly half of learning and talent development professionals agreed that there is concern “that employees do not have the right skills to execute our business strategy.”
Tools are unlikely to solve the problem. Training people will.
Regular Upskilling Improves Retention
In the same LinkedIn Learning Report, 68% of employees agreed that “Learning helps me adapt during times of change”. In marketing, where change is happening all the time, learning is particularly important.
Regular investment in employees helps them to identify their unique strengths and motivates them to learn new skills. Which in turn makes them more likely to stay in an organisation that takes the time to invest in them.
Developing skills and expertise within the team also boosts and empowers your team to take some of the calculated risks that a good marketer needs to have the confidence to take.
How Marketing Training Boosts ROI
Improved Campaign Performance
This is perhaps the most obvious advantage to training your team. Effective training should lead to smarter decisions on targeting, more compelling messaging, improved copy and higher conversion rates. It isn’t about necessarily more of something but a better quality of lead, for example, at a lower price..
Competitive Edge
Marketing, particularly digital marketing, moves quickly. Algorithms change, platforms evolve, and consumer behaviours shift. A well-trained team knows where to identify trends and when they should, or shouldn’t, be adopted, which is essential if you are in a competitive industry.
Higher Efficiency
Working smarter, not harder, should be at the very centre of your marketing team. Training means that your team are better equipped to build strategies, know where to avoid common pitfalls and how to maximise digital marketing spend. The more efficiently they work, the better your overall campaign ROI will be.
Empowered And Happier Team
Marketers who are empowered and confident in their skills are more creative and more likely to achieve the results they are striving for. But it isn’t all about performance. Training is also great for morale. Team members are much more likely to feel committed to staying. Lower turnover helps the team to build and grow together.
Marketing Training Pays For Itself
When you invest in your team, you’re not just buying knowledge and skills. The investment gives your team the ability to make better decisions, to create more effective campaigns and encourages long- term growth.
So if you are serious about improving your marketing ROI, don’t just look for another tool. Train your team and maximise what you already have.
Why Choose Social B’s Training?
At Social B, we deliver results-driven training, led by expert facilitators, built to match the needs of your team.
Either face-to-face or live online, we have the knowledge to help you identify your training goals and to deliver the training that aligns with your training and business objectives. Explore our upcoming training sessions or talk to us to create a bespoke course.
