With the continued growth of social media, real-time content has seen a massive boost in popularity over the last few years and has become a powerful visual marketing tool for businesses.
Real-time content is about relevant trends, based around up-to-date events and, of course, the immediate reaction to them. This is one of the reasons it has become so popular within the world of social media giving businesses and brands the ability to connect with current and potential customers in the ongoing moment.
Easy to do…
Whilst YouTube has been a prominent force bringing video based content to the forefront of social media, live streaming has taken visual marketing to the next level. Twitter’s Periscope and Meerkat, just two of the popular platforms for live video content, have made live broadcasting simple to do with an ordinary smartphone.
Be on trend…
Real-time content demonstrates that your business is bang on trend and fast to react to news. It also means you are listening to your customers, using social listening as a sales tool is fast track way to increase conversions and sales.
Creativity is an essential ingredient to real-time content, in fact, doing any form of social media just for the sake of doing it is nearly always a mistake. Building live streaming into your digital marketing strategy to compliment and enhance your current campaigns is a good way to start. Here are a few suggestions:-
- Product demonstrations
- Share breaking news
- Live Q&A with your audience
- Behind-the-scenes look at business
- Live-streaming from an event you host or an event you attend
- Conduct real-time surveys
Engage with mobile users…
Engagement of any kind is key to successful social media campaigns, but with mobile usage still growing, live visual marketing is one of the best ways to engage with mobile users. If you are you trying to reach out to a different or new demographic than your usual target audience, then holding real-time events that cater specifically to these viewers is a great foot in the door.
Enhance your brand…
Real-time content is a great ambassador for your brand, but remember to be consistent throughout all your social media marketing. Any live video content should be carefully branded in line with your company’s branding guidelines.
For large brands trust can be a problem when it comes to customers using online services, but research has shown that as brands engage better with customers on social media they are perceived as being more trustworthy. With the transparency of visual marketing, this trust can only be enhanced further as there is nothing to hide behind when it comes to live-streaming.
Finally, doing something that your competitors are not will always give your business the edge, but even if you’re not ready to live stream your own content, there is still value to your business by getting involved in relevant broadcasts. It’s also a great way to learn more about live streaming platforms and do some real time content research for yourself.
If you’ve seen some real time content that has impressed you recently why not share it with us in the comments below.