Managing just one Facebook page can be an annoyance when it’s connected to your personal profile. Endless notifications, making sure you’re posting and commenting as ‘your page’ as oppose to yourself, managing ads through your personal account… add in multiple pages to monitor and it can all get a bit overwhelming! This is why Facebook Business Manager is more important than ever, but it seems as if some companies are still in the dark about this useful tool. Many brands we speak to are still using the old school way of managing pages through their personal accounts and finding the pressures of constantly being notified by work tasks when they’re trying to relax and use their own profiles, somewhat annoying. In this blog post, we’ll lay out the reasons we think Business Manager is essential for businesses to adopt.
As a rule of thumb, the person least likely to leave the company should have overall control of the Facebook Business Manager account to avoid any mishaps if someone leaves, as the Business Manager stays stuck to the person who ultimately set it up. It will need to be passed over to someone else if they were to leave before they go. If you wanted to add another person in your company as an admin to your page, you’d normally have to send a friend request personally first, then add them to the page. Not that there’s anything wrong with becoming Facebook friends with your colleagues, but understandably, some like to keep this element separate from work.
If you wanted to add another person in your company as an admin to your page, you’d normally have to send a friend request personally first, then add them to the page. Not that there’s anything wrong with becoming Facebook friends with your colleagues, but understandably, some like to keep this element separate from work.
With Business Manager, you just need their email address (preferably their work account) to add them as either an Admin, Advertiser, Editor, Moderator or Analyst, each with their varying levels of access to the page, for example, an Analyst can only see who created a post and view insights. They can not post, advertise or respond to messages or comments. This is particularly useful if you have many members of a marketing team who could use access to the Page but only a few who actually need to create posts/advertise.
Ever try to do your work on your personal account and get distracted by some Facebook drama developing on your cousin’s page? Or get caught up on a page that has hilarious videos of cats because it appeared on your News Feed? It’s ok, we’ve all been there… but 5 minutes here and there can easily add up to time wasted on your own personal page by distraction!
The great thing about Business Manager is that it actually sits in another domain, so there’s no way to get distracted by those pesky videos of animals being super cute. It’s a great way to again separate the personal from the work, leaving you to completely focus on the Page itself.
Not only does it give you and your employees access to your Page on varying levels, it will also let you add Advert Accounts, Apps and Pixels and they’ll sit comfortably in once place. When everything sits in one place it is much easier to become organised when working with a Facebook Page. This is hugely beneficial for agencies who manage multiple clients or companies who are managing multiple pages (e.g. if they have pages for different locations). It also gives whoever is in ultimate control of a Facebook Page more security as you do not need to constantly log in and out of a Page, it’s all there within the Business Manager.
Once you’re all set up, Business Manager will give you a quick and brief view on the main dashboard of the performance of your channels during the week. You’ll quickly be able to see if your page likes, reach and engagement performance is increasing or decreasing when compared to the week before, leading you to quickly determine if you need to explore things further within the Page Insights and to see if changes need to potentially be made to page content.
So will you be making the switch to Facebook Business Manager? It’s FREE, after all!
24 May 2018
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