Christmas and the New Year are approaching fast and the buzz around the festive holidays have already started. This time of the year is key to many brands to develop specific marketing campaigns and include social media as a great way to reach their targeted customers.
In order to help you setting up your priorities, here’s a list of “to-do” things you cannot miss doing in your social media marketing before the New Year:
If you already have brand advocates on social media try to reach out to at least 3 of them, especially if you are not used to doing that. It can be as simple as wishing them Merry Christmas, offering them a specific discount or a gift. If they like your brand and you take this type of action at this time of the year, you increase the chances they’ll share your content with their friends, which can come in handy when you’re running your holiday season targeted marketing campaign.
If you’re fairly new to social media and still don’t have brand advocates, try to find industry influencers and do exactly the same things. If they like your approach, you might get new brand advocates!
Special gestures like these show your willingness to go above and beyond and help cultivate long lasting relationships with your followers. Make sure you do this at other times of the year as well.
If you still haven’t started to create specific holiday season content to share on social media, put this on your “to-do” list. It can be a video with the company staff wishing a Merry Christmas to your social media followers, postcards, funny photos, engaging stories, etc. Keep it relevant to the holiday season and create engagement. People do get really excited on social media about this time of the year and you shouldn’t let it pass without sharing specific content.
If during the rest of the year you usually check your social media stats only once a month, now is the time to check them weekly, or even daily. The Christmas holiday season as well as the summer season can have an impact on how people behave on social media and specific trends can emerge which changes and impacts your dynamics.
It’s a good idea to check the stats more often during this season so you can keep up real time with the trends and changes and adjust your efforts more wisely.
Checking the trends and news in your industry is a must for any business, but it is something that is key for you to do before the New Year. You can create content like blog articles, whitepapers, tutorials, etc, that you can schedule to go out right after the New Year.
When your social media followers return to work after the holidays you can offer them compelling and interesting content that brings them value, especially if they address a specific hot issue or are solving a specific problem. Whilst they’re feeling the usual “after holiday season blues”, they’ll thank you big time for the helpful content which will in-turn increase the chances to get your content shared and get new followers and brand awareness.
This is something that you also should do all year round, but it key to do at this time of the year. Not only to check your competitor’s marketing campaigns and what they’re doing, but also to check what they’re not doing and find key opportunities like developing a specific Christmas competition.
Do you increase your social media efforts at the time of the year? Do you have your own “to-do” list? Comment below!
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