Zoopla Property Power 100 #zpp100 is populated from Twitter and ranks Estate Agents based on how influential they are on Social Media. In the future, Zoopla Property Power hopes to pull the rankings from more sources, making now a prime time to get involved.
Zoopla is a comprehensive property website, empowering users with the resources they need to make informed decisions when buying or selling property. With over 20 million visits a month, the site is incredibly influential in the property industry. As an estate agent, being recognised by Zoopla Property Power can give your brand a huge boost, giving consumers faith in your brand and getting you coverage where you most need it.
The list is currently drawn from Twitter, so to be on it you must be active on that site. The Property Power list is derived from general activity on the site, and some of the signals include:
However, there are different degrees of influence that determines the Property Power list ranking. To give example, whilst follower count is a factor – Zoopla openly favours engagement over the size of the audience.
You can join for free today on the Zoopla website to be considered for the Property Power list, or speak to the experts at SocialB – one of the UK’s leading providers of social media training. SocialB could help your brand to get noticed on social media, opening up channels of communication between you and potential clients.
Contact us today for more information.
We’ll help you determine the most effective digital marketing plan for your business.